[real-eyes] google vs face book for business
- From: "jose" <crunch1@xxxxxxxxx>
- To: "real eyes list" <real-eyes@xxxxxxxxxxxxx>
- Date: Thu, 14 Jul 2011 10:04:10 -0500
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thanks to Mike Elgan amazing news letter we bring you this.
Love this news letter.
Here is what I just read about google vs face book for business. I love =
it.
Paper or plastic? Google+ or Facebook? Suddenly, we find ourselves in a =
world with choice in social networking.
But which to choose? At this point, both services have strengths and =
weaknesses for personal social networking. But for business? There's no =
contest: Google+ is better.
(Note that Google+ is still ramping up -- signups are closed due to =
overwhelming demand, but should be open again shortly.)
Google+ has not one but three killer features (and by "killer" I mean =
they might kill Facebook if Facebook does not copy them):
Killer Feature #1: Following, not Friending
On Google plus, you follow people. You don't friend them. That means you =
can choose to essentially subscribe to the posts of others without them =
subscribing to yours. Mutual agreement is optional. (If you search =
Google+ for "Mike Elgan" and follow me, I will follow you back.)
Google's following system erases two sources of Facebook fatigue. The =
first is that uncomfortable awkwardness that happens when you don't want =
to be friends with someone anymore. You have to "break up" with them.
Because people don't like to do this, they don't sever unwanted =
connections. So your Facebook Friends list has people you don't want to =
communicate with, and this limits what you post on Facebook.
Related Articles
a.. Assessing The Social Networking Tsunami=20
b.. Google Gets Serious About Social Networking=20
c.. Enterprise Social Networking: 4 Ways You're Probably Doing It =
Wrong=20
d.. Google's March Toward Social Networking=20
The second source of Facebook fatigue is the sinking that nobody is =
reading what you post. Facebook uses a secret algorithm called EdgeRank =
that prevents your status updates from being delivered into most of your =
friends' New Feeds. Google+ actually delivers your updates to everyone =
you designated.
Even more "killer" is that people don't even need to be Google+ members =
to get your updates. If they're not members, they get your post via =
e-mail!
Some people like the friending idea, and some people don't. But for =
business, there's no question that following is better. You're free to =
follow dozens, hundreds or thousands of colleagues, partners, industry =
leaders, suppliers -- anyone you want -- without confronting them with a =
forced "will you be my friend?" situation.
Killer Feature #2: Social Circles=20
You don't need friending on Google+ because the site forces you to put =
each person you post to in mini networks, called Social Circles. You can =
have a "Family" Social Circle and a "Friends" social circle, which is =
nice, especially for teenagers.
But for business, Social Circles are ideal. You can have "Staff" or =
"Team" social circles, "Customer" or "Client" social circles or any =
professional collections that make sense to you and your business.
In the past, professionals have resorted to e-mail newsletters and =
mailing lists; and company e-mail and chat networks. No more. Google+ =
replaces all that effortlessly.
Better still, Google+'s Social Circles ends the single worst feature of =
Facebook: social overlap, where people in different spheres of your life =
see the same posts.
On Facebook, you want to post pictures of Vegas, but you called in sick =
to go there. If you post, your boss knows you lied. If you don't post, =
then you're being prevented by a Facebook flaw from doing what you want =
online.
Social Circles lets you go ahead and post those Vegas pictures to your =
friends, without making them available to your boss (or your mom).
Social Circles encourages business connections because you can't really =
have people from your professional life have access to your personal =
life. Because some college buddy might tag you in some old frat-party =
picture on Facebook, there's no way you're going to "friend" clients. =
But on Google+, mutual following is socially safe.
People can monitor their professional feeds by day, and personal ones by =
night. Social Circles are better for business.
Killer Feature #3: Hangouts=20
Facebook today announced Skype integration for one-on-one video =
conversations initiated on Facebook. There may be some people out there =
who aren't already Skype users who will be pleasantly surprised by this =
feature. But not many business people.
page 2
Most professionals are already very familiar with Skype and other =
one-to-one video services. Before the announcement, Facebook CEO Mark =
Zuckerberg said he would be unveiling "something awesome." But Skype =
integration is not awesome. It represents a minor convenience compared =
with clicking on a browser tab and initiating the call from skype.com.
You know what's awesome? Google+'s Hangouts feature.
Just select that "Staff" Social Circle and launch a Hangouts session, =
and you're suddenly doing a very smooth and reliable video staff =
meeting. You can show the group a video for everyone to watch at the =
same time, or just talk and have your meeting.
(Yes, Skype has group video, but it appears to be less reliable and =
actually costs a monthly fee. Google+ Hangouts is solid and free.)
Google+ Hangouts is better for business than Facebook's new Skype =
integration.
(I would have listed a fourth "killer feature" that Facebook would need =
to copy to survive -- group chat -- but Facebook has already copied it =
as part of their announcement.)
Now comes the interesting part. I believe Facebook will soon copy the =
second and third of these features, but not the first. The entire =
Facebook service is built around the concept of friending -- they'll =
never abandon it. And this will enable Google+ to grow.
No, I don't think Google+ will "kill" Facebook. But I do think Google+ =
will succeed.
Meanwhile, you need to know that Google+ is better for business today, =
and will probably be better for business tomorrow. So I'll see you on =
Google+!
Jose Lopez, President
Lopez Language Services, LLC
=20
"We Speak Your Language"
Call us anytime at 888.824.3022
----- Original Message -----=20
From: Mike Elgan=20
To: crunch1@xxxxxxxxx=20
Sent: Friday, July 08, 2011 7:23 AM
Subject: Mike Elgan update for 07/08/2011
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Today:
a.. Why Google+ is better for business=20
b.. "Percolate scrapes your RSS and Twitter =
feeds based on who you follow and who you subscribe to. It..."=20
c.. Researchers at Japan's Showa University =
have upgraded...=20
d.. Word on the street is that we're all =
waiting for Apple to...=20
e.. News of the World's final edition will be =
Sunday.=20
f.. A new $190 attachment lets you use Canon =
or Nikon DSLR lenses on...=20
g.. laughingsquid: Mark Zuckerberg Is The Most =
Followed User On...=20
h.. evangotlib: danhacker: 'Transformers 3' =
Has Recycled Scenes...=20
i.. 'Floating Apple' returns spectacularly to =
'Call of Duty'=20
j.. Original Macintosh designer created =
signature Google+ feature=20
k.. Who should read Guy Kawasaki's =
'enchanting' new book?=20
l.. If you've got Google+ already, let's =
connect!=20
m.. Google ships Color-like photo sharing app =
called Pool Party!=20
n.. Toyota selling racing package for Prius=20
o.. Here's the letter Amazon.com sent about =
pulling Amazon Associates out of California=20
p.. laughingsquid: Browser Wars=20
q.. laughingsquid: A Year In The Life of =
Tumblr=20
r.. laughingsquid: Talk-o-Meter, iPhone App =
Shows Who is Dominating...
=20
Why Google+ is better for business
Both Facebook and Google+ have strengths and =
weaknesses for personal social networking. But for business? There's no =
contest: Google+ is better. Far better. And it's likely to stay that =
way.
=20
--------------------------------------------------------
"Percolate scrapes your RSS and Twitter feeds =
based on who you follow and who you subscribe to. It..."
"Percolate scrapes your RSS and Twitter feeds =
based on who you follow and who you subscribe to. It then looks at the =
sites people are linking to and runs it through an algorithmic filter =
which applies 10 factors such as your personal preferences, how popular =
it is within your network, how old it is, and then a few 'secret sauce' =
algorithms"
- Percolate is brewing: Your filtered news with =
a shot of microblogging - TNW Apps
=20
--------------------------------------------------------
Researchers at Japan's Showa University have =
upgraded...
Researchers at Japan's Showa University have =
upgraded their dental training robot, called the Showa Hanako 2, using a =
lifelike mouth and tongue made by Orient Industry, a maker of - wait for =
it - love dolls.
(props to AZ Robotics)
=20
--------------------------------------------------------
Word on the street is that we're all waiting for =
Apple to...
Word on the street is that we're all waiting for =
Apple to approve the Google+ for iOS app. Meanwhile, here's what it =
looks like.
(props to thenextweb and TNW)
=20
--------------------------------------------------------
News of the World's final edition will be =
Sunday.
News of the World's final edition will be =
Sunday.
=20
--------------------------------------------------------
A new $190 attachment lets you use Canon or =
Nikon DSLR lenses on...
A new $190 attachment lets you use Canon or =
Nikon DSLR lenses on your iPhone, for some reason.
(via Fred Langa and Cult of Mac)
=20
--------------------------------------------------------
laughingsquid: Mark Zuckerberg Is The Most =
Followed User On...
laughingsquid:
Mark Zuckerberg Is The Most Followed User On =
Google
=20
--------------------------------------------------------
evangotlib: danhacker: 'Transformers 3' Has =
Recycled Scenes...
evangotlib:
danhacker:
'Transformers 3' Has Recycled Scenes From =
'The Island'
It's good to see I'm not the only one who =
noticed that a few brief shots from 'The Island' highway chase made it =
into the highway chase in 'Transformers 3'. This type of thing happens =
more than you think it would in movies, and only about 1% of the people =
who see 'Transformers 3' will even recognize that 5 seconds of footage =
from 'The Island'. The funny thing is this example isn't all of 'The =
Island' footage in 'Transformers 3', there slightly more.
I had no idea this was even a thing. Huh.
=20
--------------------------------------------------------
'Floating Apple' returns spectacularly to 'Call =
of Duty'
When the Xbox 360 megahit Call of Duty: Black =
Ops first hit, there was a minor bug in the program in one map where if =
you shot away the pineapple and oranges in a small stack of fruit on a =
table except for the apple on top, the apple appeared to hover in =
mid-air. The fact was hilariously commented upon in this YouTube video.
Don't look now, but the hovering apple is back. =
This time it appears in the brand new map Hangar 18, which is part of =
the new Annihilation pack of maps. The level has a weird room with a =
strange power system, all of which appears to be generated by a floating =
apple. Well played, Treyarch. Well played.
=20
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Original Macintosh designer created signature =
Google+ feature
Original Macintosh designer created signature =
Google+ feature:=20
One of the main designers of the original =
Macintosh also designed one of the coolest features in Google+.
=20
--------------------------------------------------------
Who should read Guy Kawasaki's 'enchanting' new =
book?=20
Guy Kawasaki's newish book, Enchantment, is a =
strange (if enchanting) creature. It's not a marketing book for =
marketers, at least not exclusively. And it's not even tightly focused =
on a central idea. The whole "enchantment" business is really just a =
clever hook upon which to hang a gazillion disconnected ideas for =
succeeding in business the way Apple does.
Here's my mini-review.
=20
--------------------------------------------------------
If you've got Google+ already, let's connect!
If you've got Google+ already, let's connect!
=20
--------------------------------------------------------
Google ships Color-like photo sharing app called =
Pool Party!
A secret project deep inside Google has now =
resulted in a free app you can download right now. It's called Pool =
Party, and like Color and other real-time photo sharing apps, it enables =
spontaneous groups to form and share the pictures people are taking =
nearby in real time.
(The web site says it's invitation only, and =
that's true for signing up. I just successfully downloaded the app on =
the iTunes app store, but couldn't sign up without an invitation. The =
app is also available for Android devices.)
=20
--------------------------------------------------------
Toyota selling racing package for Prius
In a hilarious scene from the comedy Horrible =
Bosses, which hits theaters next week, Jason Bateman's character lies to =
the police, telling them he was driving recklessly because he was drag =
racing. "In a Prius?," they ask. "I don't win a lot," he says.
If you drag race in a Prius, you won't win a =
lot, either. But at least you can race in style. A new optional Plus =
package developed by the company's Toyota Racing Development unit =
includes front and rear bumper spoilers, skid skirts, a rear diffuser =
and low-profile tires. It even has a rear sway bar for better handling =
on corners.
=20
--------------------------------------------------------
Here's the letter Amazon.com sent about pulling =
Amazon Associates out of California
Here's the letter Amazon sent to California =
residents about the Amazon Associates Program. By naming the governor, =
they're apparently trying to apply political pressure, and highlight the =
idea that taxing the Internet takes business away from California =
residents, which is not the best road to recovery for the state.=20
Here's the letter:=20
=20
Hello,
Unfortunately, Governor Brown has signed into =
law the bill that we emailed you about earlier today. As a result of =
this, contracts with all California residents participating in the =
Amazon Associates Program are terminated effective today, June 29, 2011. =
Those California residents will no longer receive advertising fees for =
sales referred to Amazon.com, Endless.com, MYHABIT.COM or =
SmallParts.com. Please be assured that all qualifying advertising fees =
earned before today will be processed and paid in full in accordance =
with the regular payment schedule.
You are receiving this email because our records =
indicate that you are a resident of California. If you are not currently =
a resident of California, or if you are relocating to another state in =
the near future, you can manage the details of your Associates account =
here. And if you relocate to another state in the near future please =
contact us for reinstatement into the Amazon Associates Program.
To avoid confusion, we would like to clarify =
that this development will only impact our ability to offer the =
Associates Program to California residents and will not affect your =
ability to purchase from Amazon.com, Endless.com, MYHABIT.COM or =
SmallParts.com.
We have enjoyed working with you and other =
California-based participants in the Amazon Associates Program and, if =
this situation is rectified, would very much welcome the opportunity to =
re-open our Associates Program to California residents. As mentioned =
before, we are continuing to work on alternative ways to help California =
residents monetize their websites and we will be sure to contact you =
when these become available.
Regards,
The Amazon Associates Team
=20
--------------------------------------------------------
laughingsquid: Browser Wars
laughingsquid:
Browser Wars
=20
--------------------------------------------------------
laughingsquid: A Year In The Life of Tumblr
laughingsquid:
A Year In The Life of Tumblr
=20
--------------------------------------------------------
laughingsquid: Talk-o-Meter, iPhone App Shows =
Who is Dominating...
laughingsquid:
Talk-o-Meter, iPhone App Shows Who is =
Dominating a Conversation
=20
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More:
Archaeologists snake tiny camera into untouched =
Mayan tomb
This isn't going to end well. =20
=20
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forward to a friend =20
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reserved.=20
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Jose Lopez, President
Lopez Language Services, LLC
=20
"We Speak Your Language"
Call us anytime at 888.824.3022
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