[real-eyes] Fw: Website accessibility for business dummies: Squiz names the six reasons you should care

Even though this is for the U K, how much of a difference is there from the 
U S, if there's any?

Peace
Luis

> E-consultancy.com, UK
> Thursday, November 22, 2007
>
> Website accessibility for business dummies: Squiz names the six reasons 
> you should care
>
> By Press Release
>
> Website accessibility for business dummies: Squiz names the six reasons 
> you should care
>
> Squiz, developer of leading enterprise open source CMS, MySource Matrix, 
> today announced the availability of its new report on Web Accessibilty, 
> which suggests that businesses of all sizes are missing simple 
> opportunities to create new leads and generate new sales as a result of 
> neglecting standard web accessibility practices.
>
> The paper outlines six key business cases for implementing web 
> accessibility measures, and how they will help to improve a company's 
> bottom line. In addition, it provides a wealth of information about best 
> practice guidelines from the W3C and how firms can build accessibility 
> into their web production processes at low cost and with a minimum of 
> fuss.
>
> Squiz's six 'business cases' for implementing accessible web sites are:
>
> to generate more site traffic through improved SEO
> to create better user experiences, leading to more conversions
> to attract and retain a wider audience, including those with disabilities
> to reduce ongoing maintenance costs through the use of more flexible 
> technologies
> to reduce site development times by creating greater site flexibility
> to reduce general legal exposures
>
> The 20 page report is available for download free via Squiz's web site at:
>
> http://www.squiz.co.uk/resources/accessibility_whitepaper
>
> The implementation guidelines, which have been compiled by Squiz's top 
> development team, provide readers with a step-by-step overview of how to 
> best build an accessible web site, including detailed breakdowns on key 
> technology considerations, such as best practices for implementing 
> accessible HTML, CSS, Javascript, Flash and Video. In addition, the paper 
> examines each of the W3C's 'Priority 1' Web Content Accessibility 
> Guidelines (WCAG 1.0) and suggests how they can be satisfied in line with 
> current web technologies.
>
> "Through our work with leading public organizations like The Royal College 
> of Nursing and Oxford University, we've come to learn a thing or two about 
> web accessibility," said Steve Morgan, Managing director at Squiz UK. "And 
> aside from showing firms how it should be done, we can also demonstrate 
> that the benefits of good accessibility are further reaching than most 
> people assume."
>
> "Whilst extending your services to an important audience - the disabled - 
> is critical, we can show you that an accessible site will enhance your 
> SEO, make your site more usable, reduce your ongoing costs and widen your 
> future development choices. Now in my book that's pretty much a 'wish 
> list' for the ideal web site - and this new, free white paper tells you 
> how to do it."
>
> About Squiz
>
> Squiz helps some of the UK's leading organisations to gain more control of 
> their web sites and intranets. For example, Oxford University, The Royal 
> College of Nursing and Future Publishing all use Squiz's MySource Matrix 
> Content Management System. In doing so they're saving money, improving the 
> services they're delivering to users, and gaining more control of their 
> web development. We develop MySource Matrix as an open source product and 
> then provide support services around it to help our clients get more value 
> from their web spend. We're kind of like the Red Hat of the CMS world. Our 
> approach is successful because of the strength of our CMS and our 
> experience in diverse fields. We're also cost-effective because being open 
> source, MySource Matrix costs nothing to acquire or use.
>
> http://www.squiz.co.uk
>
>
> http://www.e-consultancy.com/news-blog/364642/website-accessibility-for-business-dummies-squiz-names-the-six-reasons-you-should-care.html
>  

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