-=PCTechTalk=- Re: WebIQ and WexTech

  • From: "Bashful Bob" <Bashfulbob@xxxxxxx>
  • To: <pctechtalk@xxxxxxxxxxxxx>
  • Date: Sun, 10 Apr 2005 23:29:19 -0500

Hi Don
>From a Google search I got

WebIQ
http://www.usabilitysciences.com/research/webiq/faq.html

Q:"What is WebIQ?"
A: WebIQ is an Internet research technology used to create online survey and
feedback applications that gather web site visitor demographics, intent,
success, and click-stream navigation behavior. USC provides customized
services that include survey design, data collection, response monitoring,
and online data monitoring in real time as data flows in.

Q:"Who benefits from a WebIQ engagement?"
A: Marketing Managers, Web Content Managers, Brand Managers, Product
Managers, and Customer Experience Managers will all welcome the quality and
speed with which web site visitor information can be gathered and acted
upon. WebIQ provides the e-metrics needed to manage the investment in a
corporation's online presence.

Q:"How is WebIQ different from other similar solutions?"
A: There are 5 key differentiators:

More granular, better targeted questioning means higher quality data
Feedback from actual users is far more valuable than from a panel
Freedom from the IT queue means greater survey flexibility
Technology installed on the user's side of the online experience offers
greater versatility and research possibilities
WebIQ's extensive utility translates into lower unit costs

Q:"Is WebIQ delivered as a product or a service?"
A: Currently it is delivered as a service. We work with our customers to
design the survey questions and offer ASP hosting of the technology and the
data collection and reporting. We offer detailed analysis services to
interpret the results and recommend site improvements.

We are developing WebIQ Director as an ASP product. Customers will be able
to develop and deploy their own surveys and analyze their own data using
VAST - our color visualization analysis tool.

Q:"What kind of projects is it used for?"
A: WebIQ is an extremely versatile technology that is easily adaptable for
several types of on line information gathering.



e-Mission Scorecard: Entry/exit paired surveys with click stream data
collected in an integrated record.


A/B/C Research (attitude/behavior/context): powerful,
conditionally-generated surveys that are launched in response to specific
site visitor behavior.


Task-based Testing: User Experience and Competitive Benchmarking provide
usability insight into a site's design and how it stacks up against the
competition.

Q:"What unmet market need does WebIQ satisfy?"
A: Most of the site owners we talk to have a common frustration: they don't
know exactly who visits their site; why, specifically, they came; or what
those visitors really think and feel about the site.

Site analytics tools tell them how many visitors went to different areas but
no insight into the causality of problems; and they provide no qualitative
information.

"Static" back-end surveys provide data of limited quality and almost no
contextual value; if they are launched from multiple areas of the site they
are immensely difficult to deploy and change.

Task-based user experience management tools that utilize paid panelists can
never replicate the value of feedback from actual site visitors. WebIQ
provides marketers, researchers, and site designers a single, flexible, and
easy to implement tool that tells them how it can be improved for each of
those segments.

Q:"How does WebIQ work?"
A: Every "nth" visitor to your site receives a pop-up invitation requesting
their participation. Visitors who "opt-in" download the WebIQ applet, which
automatically installs. WebIQ presents context-sensitive questions based on
the pages the visitor navigates to. Responses and click-stream activity are
communicated back to our secure WebIQ Reports server in real time. Using a
secure user id and password, our clients can review these responses as
Reports presented in chart and graph format.

Q:"Doesn't the download scare people off?"
A: No. About 5% of our participants opt out at the Verisign security warning
that accompanies the download. WebIQ downloads quickly and installs
automatically, making the process simple and fast.

Q:"What kind of information is provided in the Reports?"
A: Reports include:

Individual and aggregated responses to questions
A complete web site transaction path by visitor (tracked by a unique, secure
visitor ID)
Free form comments and suggestions exactly as entered by the respondent
Custom events specific to the project

Q:"What is the impact on my IT department?"
A: Your IT department simply adds two lines of java script at an entry point
(typically the home page) inviting visitors to participate. Once the visitor
agrees, WebIQ handles all interaction required for the visitor to complete
each question. This means projects can be launched, monitored, revised, and
closed with virtually no strain on the IT organization.

Q:"How does WebIQ address Privacy?"
A: WebIQ is an "opt-in" technology; site visitors must volunteer to download
the client applet and participate in the project. In the early stages of a
project, we work very closely with our clients to review their Privacy
policy and ensure that WebIQ projects conform to both our own and our
client's Privacy policy.

Q:"How does WebIQ work with corporate firewalls?"
A: The most popular WebIQ projects are designed for business to consumer web
sites where firewalls are not an issue. However, since WebIQ uses the http
protocol, most corporate users are able to participate in WebIQ projects. We
have implemented WebIQ in large corporate Intranet applications with no
issues.

Q:"What platforms are supported?"
A: The WebIQ client applet is available for all MS Windows clients.

Q:"What browsers are supported?"
A: Microsoft Internet Explorer 5, 6 and AOL 5,6, 7, 8, and 9 are supported
directly. Netscape users can participate in WebIQ projects via a redirect
mechanism that presents the questions as an html survey.

Q:"How does WebIQ handle projects in localized languages?"
A: While there are no technical barriers for running localized projects, but
we do not offer translation services. Our clients submit localized content
to us that we use in the projects. Double byte support for WebIQ projects
for Asia Pacific markets is also available.

To request more information: info@xxxxxxxxxxxxxxxxxxxxx
************************************

For wextech
try these URL's -- They may wrap
http://www.wextech.com/

http://msdn.microsoft.com/library/default.asp?url=/library/en-us/htmlhelp/html/hwWextechSystemsInc.asp

http://investors.autodesk.com/phoenix.zhtml?c=117861&p=irol-newsArticle&ID=301877&highlight=

Hope this is of some help

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----- Original Message ----- 
From: "Don" <dsw32952@xxxxxxxxx>
To: <pctechtalk@xxxxxxxxxxxxx>
Sent: Sunday, April 10, 2005 9:14 PM
Subject: -=PCTechTalk=- WebIQ and WexTech


> I recently noticed two new items on my computer...
>
> WebIQ Client Software and WexTech AnswerWorks
>
> Does anybody have any idea where they came from?  From what I can find on
> the web they appear to be legitimate tools of some sort that get used by
> legitimate software installed on your computer but I could not find a list
> of software that uses the products.
>
> Anybody seen these before????
>
> Don
>
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