[pchelpers] Article:Search Engine Results Deteriorating

  With the introduction of contextual based advertising for publishers 
by search engines such as Google, Yahoo, and MSN, search engines are 
experiencing a conflict of interest which is leading to a deterioration 
in the quality of search engine results.

May 29, 2006; 08:11 AM
Recently, the boiling point of frustration was reached when researching 
on the internet for information about the Great Depression. My searches 
in the search engines were resulting in poorly constructed websites with 
useless content and extraneous advertisements. Having experience and 
knowledge of how search engines operate, the problem lies in the recent 
progression of ways to monetize a website on the internet. Internet 
advertising companies have introduced new technologies that have allowed 
website owners to show targeted advertisements by simply placing a 
snippet of code on their website. This new technology has allowed anyone 
with a website to enter the lucrative internet advertising industry, and 
has spawned a whole new breed of useless websites on the internet.

More here:
http://www.promotionworld.com/news/press/060529SearchEngine.html
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