urgent connect '/ as sysdba' insufficient privs

9i instance
Linux 

Okay, we have an instance that we can log into connect sys/password as
sysdba and it works fine
however... 
if we try to log in '/ as sysdba' it complains about insufficient privs... 


suggestions would be most welcome

have deleted password file and recreated password file
oracle user is a member of the dba group
relinked sqlplus
what are we missing?

ajw
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