[opendtv] Re: something

Because that 10-15% audience is in addition to the 85-90% that is cable or satellite. This still gives them a 10-15% advantage over cable channels in the eyes of advertisers. Without this advantage they might just be middlemen for the networks, too easy to bypass. 

- Tom

Cliff Benham wrote:
Why would broadcasters keep transmitting OTA when they can only charge for commercials, have huge transmitter electric bills and only 15% of the audience when instead they can get paid by cable, satellite and fiber for carrying their signal PLUS commercial revenue? What's their loss if they shut off the OTA and go with cable, fiber and satellite carriage? Isn't there a great savings by dumping OTA?? 

John Willkie wrote:
But, Cliff, you're merely twisting your knickers. OTA will not go away as 
long as there is money to be made by airing content and commercials.  The
type of content could change drastically, however.

John Willkie

-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Cliff Benham
Enviado el: Monday, November 24, 2008 11:15 PM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: something

Not enough advertising to support the networks?
Maybe they will all just become cable channels when OTA goes away...

John Willkie wrote:
http://www.variety.com/article/VR1117996347.html?categoryid=14&cs=1 <http://www.variety.com/article/VR1117996347.html?categoryid=14&cs=1>
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