[opendtv] Re: news: Ad Buyers Tell of Shift to New Media

http://www.broadcastingcable.com/article/CA6259379.html?display=3DBreakin=
g
+News&referral=3DSUPP

> Ad Buyers Tell of Shift to New Media
>
> BY Allison Romano -- Broadcasting & Cable, 9/22/2005
> 2:15:00 PM
>
> Advertisers are shifting as much as 20% of their media
> dollars away from traditional media-TV, magazines and
> newspapers-and moving them to emerging categories, such
> as the Internet or movie theater ads.

That last item seems questionable, to say the least.

> Broadcasters are hastening the defections, the buyers
> said, because their pricing continues to push ahead,
> even if the audience is stagnant or declining.

I wonder how the supposed drop in TV audience compares
with movie theater audiences?

To me, this is one of those fluid decisions. I have high
hopes for the fall TV program lineup. I like the science
fiction emphasis. Hope the writers are up to it.

Bert

 
 
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