[opendtv] Re: Zoran and Thomson Announce Low Cost Digital-to-Analog Solution

Multi-carrier? At WHAT power level? What is the performance requirement 
(hint-no requirement, not even a "recommendation"...)?

Mark
----- Original Message ----- 
From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Monday, November 28, 2005 5:15 PM
Subject: [opendtv] Zoran and Thomson Announce Low Cost Digital-to-Analog 
Solution



> Oh, Mark Aitken, this *is* a multi-carrier standard.
> Think of it this way: in any typical ATSC market,
> you'll see at least six ATSC (partially suppressed)
> carriers! That's what you meant, right?
>
> Bert
>
> ---------------------------------------
> http://www.zoran.com/press_room/2005/11_28_05_Thomson_A74.html
>
> Zoran and Thomson Announce Low Cost Digital-to-Analog
> Solution to Support the Transition to Digital Broadcast
>
> New A-74 Compliant Reference Design for CRT Televisions
> and Set-Top Boxes To Be Demonstrated at CES 2006
>
> Sunnyvale, California - November 28, 2005 - Zoran
> Corporation (Nasdaq: ZRAN) and the Thomson Tuner Group,
> part of Thomson's Silicon Solutions unit, announced
> availability of a digital-to-analog A-74 and ATSC
> compliant reference design powered by Zoran's SupraHD
> 640 digital television processor and Thomson's ATSC
> tuner to be demonstrated at CES January 5 to 9 in Las
> Vegas.
>
> The compact design allows CRT manufacturers to integrate,
> decode, and display digital television feeds, compliant
> with the A-74 standard set by the ATSC committee,
> directly into analog television chassis. Due to the level
> of integration of the components and their price points,
> the reference design can also be used by set top box
> manufacturers to quickly build converter boxes that
> enable existing analog television sets to receive digital
> terrestrial broadcast stations.
>
> The complete reference design is based on Zoran's SupraHD
> 640 high definition television processor, Zoran's Cascade
> 2 demodulator, and Thomson's DTT 7602 tuner designed
> specifically for the U.S. ATSC/NTSC market. The converter
> box is targeted at the ATSC compliant market for 480i
> output, and offers best-in-class price/performance with
> digital decoding, video encoding, scaling and graphics
> acceleration. The design also includes advanced
> development tools and a royalty free operating system.
>
> "Quality DTV reception can be achieved by complying with
> A-74. Our reference design offers a DVD-class video and
> audio experience far superior to what consumers are
> receiving today on their analog NTSC televisions. Congress
> is converging on a date early in 2009 for the transition
> and is obligating broadcasters, cable operators, retailers,
> and television manufacturers to engage in a consumer
> education campaign regarding the transition. The digital
> conversion should happen quickly now because it benefits
> all; the US government, emergency services, consumers, and
> the broadcast and consumer electronics industries" said
> Dave Pederson, vice president corporate marketing at Zoran
> Corporation.
>
> "Thomson is committed to the United States market and
> hence it was important to launch tuner products to meet
> guidelines as laid out in the A-74 recommendations by the
> ATSC. Our collaboration focused tremendously on
> guaranteeing reliable reception for future DTV products
> based on this reference design. With our partner Zoran, we
> are delivering one of the most competitive designs in the
> market," said Fabrice Corbin, Marketing Manager, Thomson
> Tuner Division.
>
> "We've worked with Thomson to deliver this reference
> design because we believed that it was important to
> partner with an experienced DTV tuner supplier to
> complement our new Cascade demodulator. Our reference
> design enables DTV converter boxes at a price point
> affordable to U.S. households for receiving improved
> digital broadcasts and access to emergency stations," said
> Ram Ofir, senior vice president and general manager, DTV
> division at Zoran.
>
> "Reclaiming the analog TV spectrum for new public safety
> and advanced digital wireless services will generate
> billions of dollars for the federal government, so the US
> Congress is looking for ways to encourage the transition,
> while making sure that all consumers will be able to
> receive digital television signals. We expect U.S.
> shipments of integrated television sets to increase from 6
> million in 2005 to 29 million in 2009 and worldwide
> shipments to increase from 10 million in 2005 to 59
> million in 2009. Since Congress is planning to subsidize
> low-income households, the converter box market in the U.S.
> is expected to be about 25 million units," said Michelle
> Abraham, senior analyst at Instat.
>
>
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