[opendtv] Wasn't that the real purpose?

http://online.wsj.com/article/SB123248131740899103.html?mod=dist_smartbrief

 

"Google Inc. is canceling a program to sell print advertising for
newspapers, saying the effort wasn't as effective as it had hoped and citing
the importance of focusing on more promising products.

The Internet company said it will stop offering ads under the Print Ads
program on Feb. 28. Google's service let advertisers buy ads in more than
800 U.S. newspapers, but Google never disclosed how much revenue it
generated through the service.

"While we hoped that Print Ads would create a new revenue stream for
newspapers and produce more relevant advertising ..."

John Willkie

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