[opendtv] Warner Bros. Television Group to launch TheWB.com

Maybe this is what Craig keeps talking about. Maybe it is happening
after all.

WB used to be available OTA, before the days of the CW and MNT networks,
and obviously had the same sort of "adults aged 16-34, with an emphasis
on women" target audience they claim they are going after now. They seem
to have reinvented themselves as cable/DBS/broadband Internet only,
supposedly integrated with Facebook.

Will be very interesting to see how this develops.

http://www2.warnerbros.com/web/corpcomm/press_release.jsp?id=TheWB.comWB
TGLaunches

Bert

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http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=2983

Warner Bros. Television Group to launch TheWB.com

The Warner Bros. Television Group (WBTVG) is to launch a premium
video-on-demand network called TheWB.com. The site will launch in Beta
in early May.

Described as the next step in 'WBTVG's strategic expansion into digital
production and broadband distribution', The site is aimed at adults aged
16-34, with an emphasis on women, and will consist of four main
elements: original programming created or acquired specifically for
TheWB.com, the re-release of a collection of The WB Network's most
popular series and other successful programming, a commitment to
interactivity, and an extensive network of distribution partners.

TheWB.com's debut also features an application that will launch on the
Facebook Platform and will allow seamless integration of Facebook's
social utility on TheWB.com, and TheWB.com's entertainment content on
Facebook. Additionally, TheWB.com's shows will be distributed via a
variety of preferred partners, including Comcast Cable, Fancast.com, and
AOL. Johnson & Johnson has signed on to be the charter sponsor of
TheWB.com at launch.

"The launch of TheWB.com represents a natural progression of the Warner
Bros. Television Group's digital strategy and complements our core
business, which is based upon episodic storytelling, first-class
distribution and providing value to partners through advertising in a
premium environment," said Bruce Rosenblum, President, Warner Bros.
Television Group.

During the Beta launch, selected members of the public will be able to
participate in the expansion of TheWB.com, with new content rolling out
over time and the site evolving based, in part, upon user feedback.

DTG Staff 29.04.2008
 
 
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