From: The Apple TV (2010) Review by Anand Lal Shimpi 10/4/2010 "....But Apple has to compete with more than itself in this field. The Boxee Box and Google TV are both due to arrive later this year. Not to mention the many other devices that already do much of what Apple promises with the new ATV." From NY Times: Google TV Announces Its Programming Partners, but the Top Networks Are Absent By CLAIRE CAIN MILLER and BRIAN STELTER Published: October 4, 2010 "...The major television networks - ABC, CBS, Fox and NBC - will not participate, at least for the moment. However, several Internet companies and media outlets, including HBO, CNBC, Twitter, Netflix and Amazon, will work with Google to offer Web content and programming via television sets, the company said. They will allow on-demand viewing or build apps for TV screens." I find it interesting in this day-in-age that for something to be a success it must "catch-on" and take most if not all of the market share. It seems like for something to be a success, it must be the next "big thing". What is wrong with a niche market if it makes a profit and there are satisfied customers? Years ago, we had a whole discussion on what a "media center" is on a theoretical level. Here it is nearly a decade later and we are really no closer. The closest thing to it is the modern video game processors but even they lack major content. We seem to be able to only tack on some portion of it to each devise including the DVR, video game, television, or STB. And now, GoogleTv and AppleTv are set to roll out products that are, once again, nearly single use devices. From a viewer's perspective, if someone were to find a way to get to ALL (or even most) of the media out there in an orderly fashion and without the need to have a lot of lawyers involved to display it, we might actually get to buy a "media center". From a content provider's prospective, if there were a way to send out my content to anyone and get an appropriate amount of revenue for it and without a lot of lawyers involved, it would be un-business like not to provide it. But it sure seems difficult to provide a solution that marries these two perspectives. Dan