[opendtv] Re: Two-way plug and play on the way
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 8 Jan 2005 08:55:54 -0500
Give it up Bert. These are only a portion of the required components,
and the totals do not reflect royalties. I grow weary of your
predictions; especially when they are measured in terms of
marketplace realities.
Regards
Craig
At 4:17 PM -0500 1/6/05, Manfredi, Albert E wrote:
>Here's something for the skeptics.
>
>Three interesting announcemenets, on plug and
>play solutions *including* two-way cable
>compatibility and on others playing in the
>ATSC arena.
>
>For the OTA aspect, we know already what the LG
>tuner can do. Now we need test results for the
>other contender here.
>
>ATI and Thomson/Zarlink are also working on
>and marketing products in this market segment.
>We also don't have test results on these
>contenders.
>
>Note the 90 nm process and $8.00 price tag for
>the STMicroelectronics demod.
>
>Note the $29 price tag for the STMicroelectronics
>*multi-standard* decoder, also using a 90 nm
>process.
>
>So, cost for the built in receiver as of 1st
>quarter 2005, ATSC and cable, is $37, when built
>to 90 nm design rules. And this includes H.264
>and WM9 codecs.
>
>I'm still predicting a *price* of $35 by 1/1/2007
>(barring any major derailment of the transition
>process). A few months back, a complete receiver
>solution was available for $90 cost, and that
>seemed very good at the time.
>
>Bert
>
>-------------------------------------
>LG Electronics to license CableLabs middleware
>for two-way cable
>
>Spencer Chin
>Jan 06, 2005 (12:32 PM)
>URL: http://www.commsdesign.com/showArticle.jhtml?articleID=3D57300097
>
>MANHASSET, N.Y. - Seeking to advance the market for
>two-way cable, LG Electronics Inc. has signed an
>agreement with CableLabs will allowing it to
>implement that company's OpenCable Application
>Platform (OCAP)-compliant middleware on its
>interactive digital TVs (DTVs) and set-top boxes.
>
>LG Electronics (Seoul, South Korea) joins South
>Korean rival Samsung Electronics Co. Ltd., who in
>October entered an agreement to license middleware
>from CableLabs (Louisville, Colo.).
>
>With OCAP middleware, consumer electronics
>suppliers can build digital cable products capable
>of running interactive program guides delivered by
>cable operators, as well as premium services like
>video-on-demand. The new devices also include an
>interface for the CableCard removable security
>module that encapsulates MSO-specific conditional
>access technology.
>
>Hee-Gook Lee, chief technology officer of LG
>Electronics, said in a statement, "Moving ahead
>with the OCAP agreement allows us to work closely
>with CableLabs and the North American cable
>industry on exciting interactive applications now,
>while continuing to work in parallel on the
>Interactive Digital Cable Ready technologies
>related to the future bi-directional plug-and-play
>digital cable standard."
>
>Copyright =A9 2003 CMP Media, LLC
>
>-------------------------------------------
>http://www.stmicroelectronics.com/stonline/press/news/year2005/p1568h.htm=
>
>
>Single chip demodulator supports ATSC and cable
>standards, and integrates OOB tuner for high-end
>'cable ready' digital TVs
>
>Geneva, January 6, 2005 - STMicroelectronics
>(NYSE: STM), one of the world's leading suppliers
>of System-on-Chip (SoC) solutions for digital TV
>and the largest supplier of silicon chips for
>set-top boxes*, has introduced a single-chip,
>fully integrated digital demodulator
>- the STV0370 - which is designed to be the
>front-end device in advanced interactive cable-ready
>digital TV receivers, and in terrestrial and cable
>set-top boxes (STBs) in the USA.
>
>The new multistandard chip supports ATSC (Advanced
>Television Systems Committee) standard A/53 Annex D
>(8VSB2) for use in digital terrestrial receivers,
>as well as the ITU-T J.83/B (US Cable) specification
>for cable TV. In addition its support for downstream
>interactive OOB (Out of Band) QPSK modulation and
>fully integrated superheterodyne down conversion
>tuner, which eliminates the need for external OOB
>tuner circuitry, will allow TV receivers that use
>the chip to be labeled 'digital cable ready' under
>FCC (Federal Communications Commission) regulations.
>
>Combining this cost-effective digital demodulator
>with ST's industry-leading STi7710 STB decoder -
>a highly-integrated HDTV (High Definition TV)
>solution which implements HDCP security for its
>DVI/HDMI display interfaces, and features on-chip
>AAC audio and a hi-speed USB interface - creates
>for manufacturers the lowest cost platform available
>on the market which is able to meet the requirements
>of multiple high definition (HD) Digital TV
>standards worldwide.
>
>"The STV0370 is ST market best in class HD
>demodulator designed for the US HDTV applications,
>enabling NIM manufacturer and STB makers the ability
>to cost reduce their system while giving viewers the
>advanced features they now expect as standard within
>the new fast growing HD market" said Armando
>Caltabiano, Retail Multimedia and Satellite Division
>General Manager. The STV0370 and STi7710 US TV
>platform is likely to enjoy the same success that
>the STV0361 plus STi5518 combination have achieved
>in European DVB-T with current 92 per-cent market
>share."
>
>The chip is extremely robust against multi-path
>signals and echoes, offering enhanced indoor and
>outdoor antenna reception. It supports the CEA
>Antenna Control Interface Standard (EIA/CEA-909,
>parts A and B) which allows viewers to use Smart
>Antenna technology to optimize reception by
>electronically adjusting the antenna gain,
>polarization, and beam direction, rather than by
>physical positional adjustment.
>
>For easy control by system software the STV0370 is
>managed through a 2-wire I2C interface. Its high
>level of integration minimizes overall parts and
>assembly costs for manufacturers; on-chip features
>include high-performance 10-bit and 8-bit analog
>to digital converters (ADCs), integrated SRAM for
>byte interleave processing so that no external
>memory is required, and dedicated I2C repeaters
>for tuner control to improve RF performance and
>increase digital noise immunity.
>
>The new chip is produced using ST's
>state-of-the-art 90nm process technology, ensuring
>lower cost through the use of a smaller sized die,
>and reduced power consumption. It is supplied in a
>low-cost, small footprint LQFP 128-pin package with
>exposed paddle, and is available now in sample
>quantities. Full production of the device, priced
>at US$8.00 for large volumes, is planned for Q1
>2005.
>
>-----------------------------------------
>http://www.stmicroelectronics.com/stonline/press/news/year2005/p1567h.htm=
>
>
>Geneva, January 5, 2005 - STMicroelectronics
>(NYSE: STM) has today announced the world's first
>single-chip Set-top Box (STB) solution supporting
>the High Definition H.264/AVC and VC1
>specifications, which are poised to enable the
>next generation of high quality consumer video
>systems and broadcast services. ST is the world's
>leading supplier of ICs for set-top boxes*, and
>the introduction of the new STB7100 allows
>manufacturers to in-troduce products that will
>enable this market.
>
>The extraordinary level of integration of the new
>device - which combines all the STB func-tions and
>multi-standard decoding circuitry into a single
>chip, rather than being an add-on processor for an
>existing product - coupled with its production
>using ST's state-of-the-art 90nm process
>technology, results in the most cost-efficient
>solution and minimizes both de-sign and production
>costs for STB makers.
>
>Both VC1 - Microsoft's Windows Media 9 Series
>codec - and the H.264/AVC (Advanced Video Coding)
>standard, also known as MPEG-4 Part 10, are
>ultra-efficient, fully scalable video technologies
>that produces high quality video at lower data
>rates than current solutions for everything from
>HDTV and DVD to 3G (third generation) mobile
>phones. Services broad-cast using H.264 use
>considerably less bandwidth than the currently
>widely used MPEG-2 coding scheme, and at a much
>lower bitrate, allowing broadcasters to
>economically transmit more high definition
>programming. Compression efficiency is improved by
>more than 50%.
>
>The latest advanced codec technologies for
>DVD-Audio and DVD security encryption are embedded
>in the new decoder, and the use of a powerful ST40
>CPU makes the STB7100 the ideal platform for Car
>Multimedia Centers able to directly drive - as a
>Master device - appli-cations such as GPS, at the
>same time as handling DVD and audio.
>
>"By creating our STB7100 H.264 solution as a single
>chip in 90nm technology instead of taking the
>simpler co-processor path, ST is providing
>manufacturers with by far the most cost-effective
>base for their products in this market," said
>Christos Lagomichos, General Manager of ST's
>Set-Top Box Division. "The demand for new H.264 and
>VC1 video codec chips is in-credible, and the
>availability of the STB7100 means that consumers
>will soon have HDTV boxes, IP-TV and DVDs that use
>the latest standard, and broadcasters will be
>encouraged to further develop their services. And
>this is the ideal platform for the HD-DVD and
>Blue-Ray DVD technologies."
>
>The STB7100 can simultaneously decode multiple HD
>streams and output the resultant video to two
>television sets, or display picture-in-picture.
>Its CPU core is a high-performance 300MHz ST40,
>ST's 32-bit RISC family based on the SuperH
>architecture and widely used across digital
>consumer applications. It supports all of the
>current STB operating systems and middleware,
>with power to spare for software enhancements in
>the future.
>
>The new device is based on an innovative video
>decoding architecture which combines hard-ware
>and software techniques to allow systems to be
>upgraded in the field to support new standards
>as they become available. For Digital Video
>Recorder (DVR) applications it fea-tures
>embedded peripheral interfaces - including
>serial, ATA and USB 2.0 - to allow external
>devices to be added easily to an STB or DVD
>player, either during manufacture or by the
>viewer, in order to provide additional
>functionality. Viewers increasingly use digital
>video recording for program time shifting.
>Other peripherals that could be connected to a
>set-top box through the USB interface include
>digital cameras, printers, and memory cards.
>
>The latest advanced codec technologies for
>DVD-Audio and DVD security encryption are also
>embedded in the new decoder, and the use of the
>powerful ST40 CPU makes the STB7100 the ideal
>platform for Car Multimedia Centers able to
>directly drive - as Master de-vice -
>applications such as GPS, at same time as
>handling DVD and audio. It is a true multiple
>application chip.
>
>The STB7100 is available now in sample
>quantities in a 35 x 35 PBGA package and costs
>$29 when purchased in large volumes. Volume
>production is planned for early 2005.
>
>
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