Craig Birkmaier wrote: > The real benefit of data broadcasting comes from the ability to=20 > integrate with other two-way components of the Internet. DTV can=20 > become a fat pipe to push bits that are designed to be consumed by=20 > the masses; this has the potential to significantly reduce traffic on=20 > the two-way nets, which can be stressed by serving the same streams=20 > to millions of users. >=20 > But we've been through all of this many times before. Indeed we have. This is true. The trick is to broadcast the content that a huge number = of people really care about, and at the same time is a bandwidth hog in = individual two-way sessions. Otherwise, you're just wasting bandwidth. Broadcasting TV makes good sense. Large viewer appeal and enormous = bandwidth requirements. So it's an efficient approach. Broadcasting restaurant guides requires neither a huge amount of = bandwidth nor does the information necessarily draw enormous crowds. It = might be better to do that with a server and two-way sessions, or with = newspaper ads. Still, eventually someone might just find the right data content to = broadcast effectively over one-way links. Of course, then the question will be what sort of robustness this = application should have, and whether that can coexist happily with the = very high spectral efficiency required for TV channels. So there are = many things to consider. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.