[opendtv] Re: The New Laws of Television

Craig Birkmaier wrote:
 > People are willing to PAY for the best, and there will be many 
ways
 > to hook them up with the best content. People are less willing 
to pay
 > for "Free TV" but more forgiving about the quality of what they 
get for "Free."

Gee.  That sounds like we should use the spectrum to send free 
SDTV over ATSC/MPEG2 at low bit rates and use some of the rest for 
a premium proprietary enhancement layer in HDTV/MPEG4/AVC that 
also filled in some of the commercial spots with naughty bits.

Actually, this is where I first thought maybe USDTV was heading.

- Tom


> At 7:43 PM -0400 5/22/05, Manfredi, Albert E wrote:
> 
>>I think that in this worst case scenario (for
>>broadcasters), broadcast TV would still have a place. At
>>very least, in the distribution of real time events.
>>News, weather, sports, and real-time reality shows. And
>>who knows what other innovative programming that
>>requires real-time mass distribution.
> 
> 
> I can't say whether this is the worst case or not. I guess dying 
> would be worse.
> 
> But I do think that Bert has identified some of the areas where 
> broadcasters do have an advantage in terms of mass distribution. Put 
> this together with the discussion about whether the DTV service 
> should be optimized for the Best or for the average, and the answer 
> is obvious.
> 
> People are willing to PAY for the best, and there will be many ways 
> to hook them up with the best content. People are less willing to pay 
> for "Free TV" but more forgiving about the quality of what they get for 
> "Free."
> 
> Funny how real markets work like this.
> 
> Regards
> Craig
>  
>  
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