[opendtv] Re: The Boldest Dumb Idea I've Ever Seen

Hey, I agree with both of you, but I think the scale -- after the first few 
months -- is more like 1% of suitablly-equipped cell phone users watching 
mobile video 1% of the time.  Others say I'm being too optimistic.   

Let's see, the average American pays about $35 per month to watch TV 200 hours 
per month (with cable, or pays nothing otherwise.)  They'll pay ____ per ___ to 
watch mobile video for ____ hours per month.  This is a new way of looking at 
the spreadsheet I provided years back.

How much money would you put into it?  What would be the spt between content 
creation and infrastructure?

I like the ubiquity concept as well, but it has little or nothing to do with 
this model, at least in this phase.  Use it to send push news alerts, sure.  
That isn't in the current models.  Use it to send live traffic information (and 
even suggested drive-arounds) during busy traffic hours, sure.  Use it for 
podcasts, sure.

All of the above can be done just as well with existing (DVB-T, ISDB-T, ATSC) 
broadcast or wireless technology.

I can't wait until Nielsen works out it's issues and begins reporting usage. Be 
even nicer if -- unlike cable ratings vis a vis broadcast -- one can make an 
apples versus apples comparision.  DRM'ed mobile video CAN have more accurate 
numbers than broadcast, due to the system's intrinsic ability to track usage 
directly.

John 
------
Quoting Mark Aitken:

And I agree with Mark!

Regards, the other Mark
...well, one of many others...

Quoting Mark Schubin <tvmark@xxxxxxxxxxxxx>:

> John Willkie wrote:
> > The pitch for broadcasters was that MediaFLO could be a new source 
> > of
> revenue for broadcasters.
> >   
> <snip>
> > I recently read of a survey where 80 per cent of the people with
> video-enabled cell phones said they'd never use the service: and that 
> was without regard to the cost.
> >   
> 
> 
> I see no conflict between those two statements.  I'm not a fan of 
> mobile-phone video myself, but I think even just 1% of mobile-phone 
> users watching video can be a significant revenue source.
> 
> TTFN,
> Mark
> 
>  
>  
 
 
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