[opendtv] Re: Targeted TV Advertising Catches Interest

John Willkie wrote:
> Oh, this is so much b.s. I can hardly keep still.  You had to read deep into
> the article to see that it isn't about TV advertising, but mere cable
> advertising.

Nevermind that NDS did this almost 6 years ago with Value@TV, both with 
pre-caching and multiple stream personalization modes. Additionally one 
can choose on the fly what ad to watch (no, show me a more expensive 
car), and hook into an ITV app to request product literature by mail (or 
whatever). I believe this is in use on BSkyB.

Cheers
Kon

> With the technology, a New York car dealership, for instance, no
> longer is limited to a one-size-fits all TV commercial. Instead, the
> dealer can air ads for its luxury brands in an affluent neighborhood
> such as Westchester, while marketing its lower-priced models in zip
> codes where residents may have less purchasing power.
 
 
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