[opendtv] Re: Targeted TV Advertising Catches Interest
- From: Kon Wilms <kon@xxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 13 Oct 2004 22:32:58 -0700
John Willkie wrote:
> Oh, this is so much b.s. I can hardly keep still. You had to read deep into
> the article to see that it isn't about TV advertising, but mere cable
> advertising.
Nevermind that NDS did this almost 6 years ago with Value@TV, both with
pre-caching and multiple stream personalization modes. Additionally one
can choose on the fly what ad to watch (no, show me a more expensive
car), and hook into an ITV app to request product literature by mail (or
whatever). I believe this is in use on BSkyB.
Cheers
Kon
> With the technology, a New York car dealership, for instance, no
> longer is limited to a one-size-fits all TV commercial. Instead, the
> dealer can air ads for its luxury brands in an affluent neighborhood
> such as Westchester, while marketing its lower-priced models in zip
> codes where residents may have less purchasing power.
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