[opendtv] Targeted TV Advertising Catches Interest
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Wed, 13 Oct 2004 18:02:22 -0400
Targeted TV Advertising Catches Interest
- Oct 13, 2004 01:02 PM (AP Online)
NEW YORK (AP) -- As the advertising industry worries about the
effectiveness of traditional television advertising, venture
capitalists are betting the 30-second spot has a bright future.
Since 2000, venture-capital firms have poured millions of dollars
into fledgling companies developing software designed to get
America's couch potatoes to watch TV ads. Television companies are
starting to roll out those services, which enable advertisers to
broadcast commercials tailored to specific groups of viewers.
With the technology, a New York car dealership, for instance, no
longer is limited to a one-size-fits all TV commercial. Instead, the
dealer can air ads for its luxury brands in an affluent neighborhood
such as Westchester, while marketing its lower-priced models in zip
codes where residents may have less purchasing power.
In the next year or so, advertisers in some regions will be able to
use the technology to target individual households _ a sort of direct
marketing over TV. Depending on the company, it can be done on cable,
satellite or traditional broadcast television.
...
- http://finance.lycos.com/home/news/story.asp?story=44242372
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