[opendtv] Re: TV Technology: Bypassing the Broadcasters: TV in the Social Age
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 17 Mar 2017 02:19:29 +0000
Craig Birkmaier wrote:
Sorry, but there is nothing pretend about this. The "unintended
consequence," of the 1992 Cable Act was to give the congloms the
tools needed to take control of the content on MVPD systems;
BS, Craig. Once again, the local OTA broadcasters do not need to be in the
loop, when material is sent over MVPDs, for congloms to "take control." The
congloms can do this on their own. Local broadcasters do not own the high value
content. It's as simple as that. And yet, we have this pretend game going that
they do.
You are correct that the congloms could "cut the broadcast cord"
and go direct, as they do with the MVPD networks that provide the
content that 2/3's of the audience watches.
And as the congloms *themselves* do, when they put their material on OTT sites.
You should have gone back and erased your first response, after finally getting
it.
There are two reasons why "broadcasters" will remain relevant:
1. They are the "election channel;" local stations provide access
to the political class,
There are any number of ways of allowing politicians to campaign on TV, or to
insert local political ads, without requiring full-fledged OTA broadcasters.
2. They enable retransmission consent revenues.
That's too funny for words. Craig is saying, we need to play the pretend game
because otherwise we can't pretend. Very good Craig!
The article did not explain how local broadcasters could "remain relevant." It
might have explained how the congloms can, which is kind of a no-brainer.
Bert
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