Initially, I thought that "IPTV" was starting to mean any Internet-connected TV, these days. But then I got to this part: "'It has been a long, challenging journey so far, especially with new competitors like Google TV joining the battle,' said Gray. 'Set makers will have to acquire new skills such as negotiating content deals in order to succeed.'" It's obvious to me. Misuse a medium, and the solution becomes difficult. These guys are misusing the Internet. Simple as that. Google is trying to re-create the proprietary set-top box MVPD model for Internet appliances. And the worst part is, clueless consumers will let them get away with it. Bert ------------------------------ http://www.tvtechnology.com/article/108026 Study Shows IPTV Gaining Ground 10.18.2010. A recent study published in the DisplaySearch "Quarterly TV Design and Features Report" says that "connected TV is reaching new heights" now. The article reports that more than 40 million units for tying television to the Internet are due to ship by the end of this year. "It's an exciting time for the connected TV sector," said Paul Gray, DisplaySearch Director of European TV Research. "It's a battleground where TV set makers, internet video companies, free-to-air broadcasters, pay-TV and the IT industry are all rushing to stake their claims. IPTV is moving from being a technology to becoming recognizable service offerings." However, the rosy picture presented by the volume of units manufactured is tempered by lack of consumer acceptance. According to the report, only 10 percent of the IP-enabled television receivers sold in Japan have been connected to a network and "expectations for North America have been scaled back as the TV market struggles in the region this year." "It has been a long, challenging journey so far, especially with new competitors like Google TV joining the battle," said Gray. "Set makers will have to acquire new skills such as negotiating content deals in order to succeed. I think most of the TV supply chain senses that this is a seismic shift in the usage of TV that will be far more significant than 3D, which will not alter TV function or usage patterns." DisplaySearch is a global market research and consulting firm that specializes in the display supply chain. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.