[opendtv] Re: Study: 2008 Station Web Revenue to Be $1.2B

Craig,

The "overlay" concept is explored in Vernor Vinge's Hugo award winning
novel "Rainbows End". In the novel it's accomplished with wearable processors 
and a dense net of wireless nodes.

Ron

Craig Birkmaier wrote:


IMHO
Even more important than the shift to the Internet for the delivery of entertainment content, is the shift to the net by consumers to get information about and to buy products.
Yesterday I talked about iTunes being a storefront in cyberspace. Most of our experience with the web to date has been centered about major portals - you could think of them something like the TV networks. They are popular "places" where people congregate in cyberspace - these places have no direct parallel in the physical world.
I have long believed that we are creating something like the "metaverse" that Neal Stephenson described in his novel Snow Crash. But rather than it being a virtual world it will look more like an overlay of the real world. We go to the physical address of a restaurant to enjoy a meal out, and we go to the virtual overlay of that business to see what it offers as a dining out experience. This virtual overlay can tell us what the specials are tonight and other timely information.
With geopositioning and the move to mobile web use, one can also imagine the virtual overlay for the place where you are to be accessible, or even to push offers, and information at you when you are in the proximity.
The study cited in the following story claims "surprise" at the tremendous growth of local media web sites. I'm not surprised.
The ability to buy things in cyberspace is very useful wen you can plan a purchase or can't get something locally. The ability to overlay the web on your community or the location where you happen to be is even more useful. This is where e-commerce meets reality. 

Regards
Craig

http://www.broadcastingcable.com/article/CA6565189.html

Study: 2008 Station Web Revenue to Be $1.2B

Borrell Associates Releases 'What Local Media Web Sites Earn'

By Michael Malone -- Broadcasting & Cable, 5/29/2008 3:52:00 PM
TV stations' online revenue is expected to jump from $772 million last year to $1.2 billion in 2008, reported a new study from Borrell Associates.
Borrell's "What Local Media Web Sites Earn" surveyed more than 3,100 local media properties, including 613 TV stations in the United States and Canada.
The study sees eye-popping growth for local online media in general. "Local Web sites continue to ride a wave that defies even the most optimistic forecasts," it said. "Local online revenues are growing at a phenomenal rate of 50% this year -- even more astonishing considering that retail sales have suffered such a sharp drop."
Most of this growth, Borrell said, comes from pure-play Internet outfits selling low-cost advertising and connecting with consumers via Web searches.
Borrell predicted $13.1 billion in "local online advertising" for the year, up from $8.7 billion last year. Newspapers are slated to grab $3.7 billion of the 2008 pie, more than triple broadcast's total. Still, several stations bested the major newspaper properties in their markets: The Borrell study mentioned KOB Albuquerque, N.M., and its 423% online advantage over the leading local newspaper, followed by WMUR Manchester, N.H. whupping the Union Leader paper by 208%. 





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