[opendtv] Re: San Diego HDTV penetration

John Willkie wrote:

>I've previously commented about San Diego's HDTV penetration rate:  24,000
>cable customers PAYING FOR HDTV, plus an estimated 12,000 homes with HDTV
>but not paying for cable.
>
>Yesterday, in a lunch with a high-ranking executive for one of the U.S.
>broadcast networks, that figure was put in perspective.  The San Diego TV
>market has the highest HDTV penetration rate in the U.S.: over 5 per cent.
>Apparently, no other market even comes close.
>
>This might allow people on this list to factor in that item when I talk
>about HDTV penetration hereabouts.
>
>I'm not so sure that it helps adoption of dynamic PSIP and metadata to this
>point, but it will.  San Diego, absent some drastic improvement in other
>markets, will be the first TV market where local broadcasters make money
>from (H)DTV.
>
>John Willkie
>
>P.S.  While it would be indiscreet and against my economic interest to
>identify the network or executive, I can say that he had been in contact
>with one of the more prominent OpenDTV list members earlier in the day.
>
At what point do they start making money? How will we know? One percent 
in New York is more than 5% in San Diego.

Next year markets like New York will see big increases in DTV reception 
though not specifically HDTV. I think that a big market like New York or 
Los Angeles will be be the first to make money for local broadcasters 
from DTV not (H).
 
 
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