[opendtv] Re: Reuters article on TiVo ad tracking

At 12:43 PM -0400 4/22/08, Manfredi, Albert E wrote:

http://www.digitaltvdesignline.com/news/showArticle.jhtml;jsessionid=1IY
13S1PEJJVIQSNDLOSKHSCJUNN2JVN?articleID=207401220

The copyright restrictions seem to explicictly forbid copying.

The article talks about how TiVo offers advertizers a detailed
accounting of the actions of viewers during an entire show, 3600 data
points for every 60 minute show. And other sources, such as Nielsen, are
going to the same second-by-second data.

It also says that TV advertizing is still what advertizers rely on most,
and they spend $70B per year at it, in the US.
The $70 Billion figure is a bit high - probably closer to $65B with the networks and broadcasters pulling in about $48B. Total ad revenues are something north of $130 billion - good figures on Internet advertising are a bit murky.
What is more important is the trend lines. TV advertising has been in decline for a number of years, and the rate of decline is increasing. 

http://www.alleyinsider.com/2007/08/the-great-adver.html

Regards
Craig


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