[opendtv] Re: Report: 3 out of 4 TV Viewers Switch On and Go Straight To The "Guide"
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 7 Dec 2007 08:58:55 -0800
Just about everybody who can receive a signal from a CBS-owned television
station (and many PBS stations) and has a suitably-equipped television set
(Hitachi) can watch this.
HOWEVER, I believe this was a study done with people who don't have the
abilities outlined above, and who clicked on the ads in a "gee-whiz"
approach.
The "study" was simply done to "sell" TV Guide-Gemstar ads. Don't stretch
it to be more than it claims to be; it's probably less than it claims to be.
This service competes with the Cox IPG, and the idea is to replace the Cox
(et al) service. The Cox one is crappy, too, by the way: IPGs should
overlay the video of the channel when you tune to it (or not, if you so
select). In other words, provide information interactively on what you are
grazing through.
Full-screen - like the Cox one -- is just another mode on a true interactive
EPG.
The Cox IPG sells cable programs, including ones that you haven't paid to
watch. To say that this doesn't include ads is narrow thinking.
Do the placards above the cash-registers at McDonalds not sell anything?
Would you answer any differently if they suggested you buy a Whopper at a
nearby Burger King?
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Craig Birkmaier
Enviado el: Thursday, December 06, 2007 12:10 PM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Report: 3 out of 4 TV Viewers Switch On and Go
Straight To The "Guide"
At 1:10 PM -0500 12/6/07, Tom Barry wrote:
>Craig Birkmaier wrote:
>> 50 percent of consumers who see IPG advertisements take action.
>
>Does anybody believe this?
>
I guess it depends on how the question was worded...
For example: Have you ever seen an IPG advertisement that caused you
to view the program being promoted?
I also wonder how many people actually have access to this form of
interactivity?
The Cox program guide places the video from the currently selected
program in the upper right corner and the details about this program
in the upper left corner. The guide is not used to promote other
cable programming. You can navigate the guide which occupies the
lower half of the screen, and "interact" by selecting a program to
view now or mark it for recording if you have a PVR.
Regards
Craig
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