[opendtv] Re: Report: 3 out of 4 TV Viewers Switch On and Go Straight To The "Guide"
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 6 Dec 2007 13:10:01 -0800
Not really, and I didn't believe it when I saw it first two weeks or ago.
The universe is small. You have to have an interactive program guide with
advertising. It's not PSIP; it is an attempt to sell TV Guide on-screen,
etc.
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Tom Barry
Enviado el: Thursday, December 06, 2007 10:10 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Report: 3 out of 4 TV Viewers Switch On and Go
Straight To The "Guide"
Craig Birkmaier wrote:
> 50 percent of consumers who see IPG advertisements take action.
Does anybody believe this?
- Tom
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