[opendtv] Re: Report: 3 out of 4 TV Viewers Switch On and Go Straight To The "Guide"

Not really, and I didn't believe it when I saw it first two weeks or ago.
The universe is small.  You have to have an interactive program guide with
advertising.  It's not PSIP; it is an attempt to sell TV Guide on-screen,
etc.  

John Willkie

-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Tom Barry
Enviado el: Thursday, December 06, 2007 10:10 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Report: 3 out of 4 TV Viewers Switch On and Go
Straight To The "Guide"



Craig Birkmaier wrote:
 > 50 percent of consumers who see IPG advertisements take action.

Does anybody believe this?

- Tom



 
 
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