[opendtv] Public Service Announcements to Raise Awareness of Free Over-the-Air Digital HDTV

    *Press Release*     Source: Sinclair Broadcast Group, Inc.
Public Service Announcements to Raise Awareness of Free Over-the-Air 
Digital HDTV
Thursday August 26, 10:01 am ET

http://www.myfreehdtv.org

BALTIMORE, Aug. 26 /PRNewswire-FirstCall/ -- In an effort to educate 
consumers and retailers, Sinclair Broadcast Group's (Nasdaq: SBGI 
<http://finance.yahoo.com/q?s=sbgi&d=t> - News 
<http://finance.yahoo.com/q/h?s=sbgi>) TV stations will begin airing the 
first of a series of Public Service Announcements (PSA) that promote 
free over-the-air High Definition Television (HDTV). The PSAs are being 
made available to other TV broadcasters in an effort to foster 
widespread public awareness.

"We believe that the public is largely uninformed about the availability 
of free HDTV programming from their local TV stations," says Nat 
Ostroff, Vice President for New Technology at Sinclair. "Sinclair wants 
to raise awareness among consumers and retailers that they don't need 
expensive cable or satellite hookups to watch the Super Bowl, World 
Series, or the latest network drama or comedy in HDTV."

The PSA campaign entitled, "Free HDTV ... Honest Answers," is being 
undertaken to fully educate the public who are unaware of the value and 
availability of "Free HDTV." The campaign coincides with the upcoming 
release of fifth-generation digital receivers that provide HDTV 
reception using simple indoor antennas with no need for cable or 
satellite connections.

The PSAs will begin airing this September in Sinclair TV markets where 
an HDTV signal is available and as the new fall network prime-time 
television season begins.

The content of the PSAs are station-neutral and can be easily branded by 
any broadcaster. They are available in 10-, 20- and 30-second versions 
for maximum usage. The PSAs refer viewers to http://www.myfreehdtv.org 
for important, non-commercial consumer information on how to receive 
free HDTV. Television stations requesting broadcast quality copies for 
their use are encouraged to contact Cam Smart of Sinclair at 410-568-1500.

About Sinclair

Sinclair Broadcast Group, Inc., one of the largest and most diversified 
television broadcasting companies, currently owns and operates, programs 
or provides sales services to 62 television stations in 39 markets. 
Sinclair's television group reaches approximately 24% of U.S. television 
households and includes ABC, CBS, FOX, NBC, WB, and UPN affiliates.


------------------------------------------------------------------------
Source: Sinclair Broadcast Group, Inc.

-- 

Regards,
Mark A. Aitken Director, Advanced Technology

***********************************
Sinclair Broadcast Group
10706 Beaver Dam Road
Hunt Valley, MD 21030
Business TEL: (410) 568-1535
Business MOBILE: (443) 677-4425
Business FAX: (410) 568-1580
E-mail: maitken@xxxxxxxxxx
Text PAGE: page.maitken@xxxxxxxxxx
www.newscentral.tv
www.sbgi.net
===================================
"There never was a good war
or bad peace...."

~ ~ ~ Benjamin Franklin ~ ~ ~
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