> -----Original Message----- > From: opendtv-bounce@xxxxxxxxxxxxx=20 > [mailto:opendtv-bounce@xxxxxxxxxxxxx] On Behalf Of Craig Birkmaier > STBs are evolving into gateway devices that integrate a range of=20 > functions for the display and speakers to which they are attached. >=20 That is certainly a possibility, but not one that I think is most likely. Far more likely, IMO, is that STBs will be able to integrate with or be controlled by Home Media Servers, allowing cable system operators to retain control over certain system elements (e.g. conditional access). It will probably have its own local storage, but more or less under control of the system operator. The STB will be sitting in a closet next to the Home Media Server connected via 1394 or similar. You can almost do that today if you like to tinker. In my home you can can watch digital or analog cable, direcTV and OTA, analog or down-converted digital, from any set, all from one program grid under the control of a ReplayTV. You do have to change channels to watch content off the server though :-). > VOD may be an important service for cable companies, however, I'm not=20 > a believer in the long term success of this service. I believe that=20 > local caching is going to dominate over VOD for a number of reasons: >=20 There will always be a split between content that makes sense to store centrally and content that is better stored locally. And you, the consumer, need not know where. If you select to watch the copy of Sopranos that you 'recorded' (which may be no more than setting a flag in a database at the head end) does it matter if it is a bitstream recorded live on your disk or the SVOD version prefed to the headend? > 1. People will want to cache their favorite programs, rather than=20 > paying a small premium to watch them on demand from a remote server. >=20 The reality today is that the "premium" is the $1-2 incremental cost to have access to VOD. At least that is what Comcast charge me. That gives me access to the 'non-premium' VOD content. If I paid for regular HBO I would get HBO content OD. And so on. > 2. Unless the laws are changed, local caching does not involve=20 > additional payments to the rights owners (because of the Fair use=20 > doctrine). VOD revenues must be split by the cable company and the=20 > rights owners. >=20 The jury is still out on this one and anyone who claims to have THE answer is either a fool or a liar. SVOD revenues and costs are handled very differently than VOD, BTW. Unfortunately, legal issues may override technical issues here. > 3. MUCH DEEPER on-demand services will be offered directly by content=20 > owners more cheaply via the Internet as broadband speeds increase.=20 > Ironically, the cable companies are providing the broadband=20 > infrastructure to bypass their own entertainment networks. >=20 It is already starting in cable space as content providers are beginning to make back catalogs available via SVOD. Cable systems may act as a mix of content providers, content brokers (I can get it for you wholesale) or carriers.=20 > Integration of services is CRITICAL in the STB (or receiver) when we=20 > start to talk about the evolution of digital media appliances. In=20 > order to sell STBs with PVR capabilities you need the traditional=20 > STB functions (tuners), an electronic program guide, and cache=20 > storage. >=20 Absolutely. The winners may well be whoever figures out how to integrate the various navigation and searching functions, along with related information sources. 'Live' content, on demand and cached content, rental content, personalised news or sports magazines... one interface to unite them all. If anyone is attending SCTE's Emerging Technology '05 conference, come=20 along and heckle when I present "The Headend in the Basement" :-) gary -------------------------------------------------------- This email message and any files transmitted with it contain = confidential information intended only for the person(s) to whom this = email message is addressed. If you have received this email message in = error, please notify the sender immediately by telephone or email and = destroy the original message without making a copy. Thank you. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.