[opendtv] PR: JPEG 2000 As Digital Cinema Standard

Analog Devices' Video Compression Technology=20
Enables Motion Picture Industry to Adopt JPEG=20
2000 as Digital Cinema Standard

September 14, 2004 12:00am
Source: Business Wire

NORWOOD, Mass.--(BUSINESS WIRE)--Sept. 13, 2004--=20
ADI's video compression chip meets motion picture=20
industry's rigorous requirements.

  Analog Devices Inc. (NYSE: ADI), a global leader=20
in high-performance semiconductors for signal=20
processing applications, announced today that its=20
JPEG 2000 video compression technology has led a=20
major breakthrough for the emerging digital=20
cinema market. ADI's real-time integrated JPEG=20
2000 compression technology has proven to be the=20
catalyst for Digital Cinema Initiatives (DCI), a=20
consortium of seven major Hollywood movie=20
studios, to formally adopt JPEG 2000 as the=20
standard format for digital delivery of all=20
motion pictures to theaters. Analog Devices is=20
the only company offering a high-performance JPEG=20
2000 video compression chip that meets the=20
rigorous technical performance requirements of=20
the motion picture industry.

  The ADV202 JPEG 2000 video compression chip=20
achieves high-definition image quality in=20
real-time, while offering unprecedented=20
flexibility and scalability in image delivery.=20
With DCI's adoption of JPEG 2000 as the standard=20
digital compression format, the motion picture=20
industry can benefit from the same proven high=20
performance capabilities that JPEG 2000 has been=20
providing to applications in the consumer,=20
surveillance, professional broadcast, and=20
industrial markets.

  "After extensive testing and evaluation of=20
digital delivery system technologies, JPEG 2000=20
proved to deliver the flexibility and scalability=20
that the industry's sophisticated creative=20
environments demand," said Walt Ordway, chief=20
technology officer for DCI. "The fact that JPEG=20
2000 is an international standard, its growing=20
acceptance in several other markets, as well as=20
its support by companies such as Analog Devices=20
further reinforces our decision to move forward=20
with JPEG 2000."

  First JPEG 2000 Chip Ushers in New Era for Digital Cinema

  Used in digital cinema applications in many=20
stages of theatrical production, including=20
high-definition theatrical projectors, video=20
servers, and file storage, the ADV202 enables=20
cinema equipment manufacturers to provide=20
interoperable digital delivery systems based on=20
the JPEG 2000 standard.

  "Within a year, movie-goers will be able to see=20
pictures that live up to the full potential of=20
digital cinema including noise- and scratch-free=20
images and quicker releases - due in part to the=20
ADV202," said Bill Bucklen, product line director=20
for high speed converters at Analog Devices. "By=20
adopting the worldwide JPEG 2000 standard, the=20
movie industry will benefit from ADI's continuing=20
investment in this core technology."

  About ADI's JPEG 2000 Development

  Since 1996, Analog Devices has been a pioneer in=20
the development of wavelet-based video=20
compression, the technological basis of JPEG=20
2000. ADI's ADV202 solution features its patented=20
SURF (Spatial Ultra-efficient Recursive=20
=46iltering) wavelet technology that enables=20
real-time compression and decompression of=20
high-quality moving and still digital images.=20
With a flexible interface, the ADV202 can be used=20
with multiple types of video and still image=20
formats and comes in a compact 12mm x 12mm or=20
13mm x 13mm BGA (ball grid-array) package. In=20
addition to digital cinema, ADV202 is enabling=20
JPEG 2000 performance capabilities in=20
surveillance, broadcast, and professional=20
systems. For more information, please visit=20
www.analog.com/ADV202.

  About the JPEG 2000 Standard

  JPEG 2000, which was established as an=20
international standard in January 2001, is a=20
still image and video compression standard based=20
on wavelet technology. In addition to compressing=20
images 20% more efficiently than standard JPEG,=20
JPEG 2000 supports lossless compression, which=20
allows images to be recovered without any loss or=20
distortion. JPEG 2000 provides for the extraction=20
of video images from a signal stream with varying=20
resolutions, frame rates, and image layers from a=20
signal stream without further signal processing.

  About Digital Cinema Initiatives

  Digital Cinema Initiatives, LLC (DCI) was=20
created in March 2002 as a joint venture among=20
Disney, Fox, MGM, Paramount, Sony Pictures=20
Entertainment, Universal and Warner Bros.=20
Studios. DCI's primary purpose is to establish=20
and document voluntary specifications for an open=20
architecture for digital cinema that ensures a=20
uniform and high level of technical performance,=20
reliability, and quality control. DCI will also=20
facilitate the development of business plans and=20
strategies to help spur deployment of digital=20
cinema systems in movies theatres.

About Analog Devices

  Analog Devices, Inc. is a leading manufacturer=20
of precision high-performance integrated circuits=20
used in analog and digital signal processing=20
applications. ADI is headquartered in Norwood,=20
Massachusetts, and employs approximately 9,000=20
people worldwide. It has manufacturing facilities=20
in Massachusetts, California, North Carolina,=20
Ireland, and the Philippines. Analog Devices'=20
common stock is listed on the New York Stock=20
Exchange and ADI is included in the S&P 500 Index.

  Note: SURF is a trademark of Analog Devices, Inc.

CONTACT: Analog Devices, Inc. Krys Monaco,=20
781-937-1945 Krys.monaco@xxxxxxxxxx KEYWORD:=20
MASSACHUSETTS INDUSTRY KEYWORD: SOFTWARE MOTION=20
PICTURES PRODUCT SOURCE: Analog Devices, Inc.=20
Customize your Business Wire news & multimedia to=20
match your needs. Get breaking news from=20
companies and organizations worldwide. Logon for=20
=46REE today at www.BusinessWire.com. .end=20
(paragraph)<<Business Wire -- 09/13/04>>

<< Copyright =A92004 Business Wire >>

 
 
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