Analog Devices' Video Compression Technology=20 Enables Motion Picture Industry to Adopt JPEG=20 2000 as Digital Cinema Standard September 14, 2004 12:00am Source: Business Wire NORWOOD, Mass.--(BUSINESS WIRE)--Sept. 13, 2004--=20 ADI's video compression chip meets motion picture=20 industry's rigorous requirements. Analog Devices Inc. (NYSE: ADI), a global leader=20 in high-performance semiconductors for signal=20 processing applications, announced today that its=20 JPEG 2000 video compression technology has led a=20 major breakthrough for the emerging digital=20 cinema market. ADI's real-time integrated JPEG=20 2000 compression technology has proven to be the=20 catalyst for Digital Cinema Initiatives (DCI), a=20 consortium of seven major Hollywood movie=20 studios, to formally adopt JPEG 2000 as the=20 standard format for digital delivery of all=20 motion pictures to theaters. Analog Devices is=20 the only company offering a high-performance JPEG=20 2000 video compression chip that meets the=20 rigorous technical performance requirements of=20 the motion picture industry. The ADV202 JPEG 2000 video compression chip=20 achieves high-definition image quality in=20 real-time, while offering unprecedented=20 flexibility and scalability in image delivery.=20 With DCI's adoption of JPEG 2000 as the standard=20 digital compression format, the motion picture=20 industry can benefit from the same proven high=20 performance capabilities that JPEG 2000 has been=20 providing to applications in the consumer,=20 surveillance, professional broadcast, and=20 industrial markets. "After extensive testing and evaluation of=20 digital delivery system technologies, JPEG 2000=20 proved to deliver the flexibility and scalability=20 that the industry's sophisticated creative=20 environments demand," said Walt Ordway, chief=20 technology officer for DCI. "The fact that JPEG=20 2000 is an international standard, its growing=20 acceptance in several other markets, as well as=20 its support by companies such as Analog Devices=20 further reinforces our decision to move forward=20 with JPEG 2000." First JPEG 2000 Chip Ushers in New Era for Digital Cinema Used in digital cinema applications in many=20 stages of theatrical production, including=20 high-definition theatrical projectors, video=20 servers, and file storage, the ADV202 enables=20 cinema equipment manufacturers to provide=20 interoperable digital delivery systems based on=20 the JPEG 2000 standard. "Within a year, movie-goers will be able to see=20 pictures that live up to the full potential of=20 digital cinema including noise- and scratch-free=20 images and quicker releases - due in part to the=20 ADV202," said Bill Bucklen, product line director=20 for high speed converters at Analog Devices. "By=20 adopting the worldwide JPEG 2000 standard, the=20 movie industry will benefit from ADI's continuing=20 investment in this core technology." About ADI's JPEG 2000 Development Since 1996, Analog Devices has been a pioneer in=20 the development of wavelet-based video=20 compression, the technological basis of JPEG=20 2000. ADI's ADV202 solution features its patented=20 SURF (Spatial Ultra-efficient Recursive=20 =46iltering) wavelet technology that enables=20 real-time compression and decompression of=20 high-quality moving and still digital images.=20 With a flexible interface, the ADV202 can be used=20 with multiple types of video and still image=20 formats and comes in a compact 12mm x 12mm or=20 13mm x 13mm BGA (ball grid-array) package. In=20 addition to digital cinema, ADV202 is enabling=20 JPEG 2000 performance capabilities in=20 surveillance, broadcast, and professional=20 systems. For more information, please visit=20 www.analog.com/ADV202. About the JPEG 2000 Standard JPEG 2000, which was established as an=20 international standard in January 2001, is a=20 still image and video compression standard based=20 on wavelet technology. In addition to compressing=20 images 20% more efficiently than standard JPEG,=20 JPEG 2000 supports lossless compression, which=20 allows images to be recovered without any loss or=20 distortion. JPEG 2000 provides for the extraction=20 of video images from a signal stream with varying=20 resolutions, frame rates, and image layers from a=20 signal stream without further signal processing. About Digital Cinema Initiatives Digital Cinema Initiatives, LLC (DCI) was=20 created in March 2002 as a joint venture among=20 Disney, Fox, MGM, Paramount, Sony Pictures=20 Entertainment, Universal and Warner Bros.=20 Studios. DCI's primary purpose is to establish=20 and document voluntary specifications for an open=20 architecture for digital cinema that ensures a=20 uniform and high level of technical performance,=20 reliability, and quality control. DCI will also=20 facilitate the development of business plans and=20 strategies to help spur deployment of digital=20 cinema systems in movies theatres. About Analog Devices Analog Devices, Inc. is a leading manufacturer=20 of precision high-performance integrated circuits=20 used in analog and digital signal processing=20 applications. ADI is headquartered in Norwood,=20 Massachusetts, and employs approximately 9,000=20 people worldwide. It has manufacturing facilities=20 in Massachusetts, California, North Carolina,=20 Ireland, and the Philippines. Analog Devices'=20 common stock is listed on the New York Stock=20 Exchange and ADI is included in the S&P 500 Index. Note: SURF is a trademark of Analog Devices, Inc. CONTACT: Analog Devices, Inc. Krys Monaco,=20 781-937-1945 Krys.monaco@xxxxxxxxxx KEYWORD:=20 MASSACHUSETTS INDUSTRY KEYWORD: SOFTWARE MOTION=20 PICTURES PRODUCT SOURCE: Analog Devices, Inc.=20 Customize your Business Wire news & multimedia to=20 match your needs. Get breaking news from=20 companies and organizations worldwide. Logon for=20 =46REE today at www.BusinessWire.com. .end=20 (paragraph)<<Business Wire -- 09/13/04>> << Copyright =A92004 Business Wire >> ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.