[opendtv] PR: $8.8 Billion in Online Purchases During the 2004 Holiday Shopping Season

VeriSign Reports $8.8 Billion in Online Purchases=20
During the 2004 Holiday Shopping Season

December 31, 2004 12:00am
Source: PR Newswire

Online Sales Experienced a Healthy Growth of 24 Percent as Compared to 2003

  MOUNTAIN VIEW, Calif., Dec. 30=20
/PRNewswire-FirstCall/ -- VeriSign, Inc. (Nasdaq:=20
VRSN), the leading provider of intelligent=20
infrastructure services for the Internet and=20
telecommunications networks, today released new=20
e-commerce data showing that the 2004 holiday=20
shopping season (Thanksgiving through Monday,=20
December 27) yielded a total of $8.8 billion in=20
online shopping purchases, a 24 percent increase=20
as compared to the same period last year.=20
VeriSign also reported that the average price of=20
an online purchase reached a season-high of $178=20
on Wednesday, December 22, 2004, one of the final=20
shipping days before Christmas. Additionally, the=20
final five shopping days during the week of=20
December 20 accounted for $1.5 billion in online=20
purchases.

"The 2004 online holiday shopping season has=20
proved highly successful, with virtually every=20
indicator showing growth. From spikes in merchant=20
categories to new shopping phenomena like 'Black=20
Monday,' we continue to observe the impact the=20
online marketplace has on traditional=20
shopping-behavior patterns," said Trevor Healy,=20
vice president of payment services, VeriSign.=20
"Through the online data we collected, we have=20
seen clear changes in consumer behavior such as=20
accelerated weekday shopping activity, more=20
confidence in buying digital goods from=20
e-commerce sites, an increase in gift-certificate=20
purchases as well as the direct impact of=20
shipping lead times on sales."

VeriSign's latest statistics are based on the=20
analysis of online sales volume processed through=20
VeriSign Payment Services, which comprises more=20
than 35 percent of all North American e-commerce=20
and represents in excess of 120,000 online=20
retailers.


<< Copyright =A92004 PR Newswire >>

 
 
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