[opendtv] Re: Opinion: Mobile TV's New Free Market Economy
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 21 Mar 2009 20:51:50 -0400
Most media does NOT have to be ad free in the future.
I dislike watching ads and find various ways to skip them. But I used
to take the opportunity to get up and make a sandwich or go to the
bathroom too. I have no obligation to watch them and usually will not.
But that's the way the game works, and I like it that way. With a TV
show non-paused but running in a smaller PC window during ads I still
see the darned things and, if they haven't cranked the volume, may even
be listening. The shorter the ads the more likely that happens.
And product placement, banners, sprites, etc. will continue to work.
There is no reason for ad supported content to go away with the
Internet. I don't know why people keep proposing that. The rules
change, but not by much.
- Tom
Albert Manfredi wrote:
> Mark Aitken wrote:
>
>> C/N margin is but one (1) of the requirements
>> to receive a signal...
>
> True. Another important factor is min power density, but even there, single
> carrier schemes do well. Ultimate echo tolerance is certainly still favoring
> OFDM or CDMA, however, although that comes at a price (spectrum efficiency).
>
>> many other 'factors' determine an ability to provide
>> service...and many of THOSE are NOT technical.
>
> Ain't that the truth.
>
> One thing that I don't buy is the notion that by definition, TV or radio over
> the Internet will be ad-free. I don't understand how that can possibly be the
> case in the long run.
>
> Services like Pandora are now "free," but they depend on visual ads on their
> web site to provide the revenue. Well, how long can it take advertizers to
> realize that when people listen to Internet radio, either on their PCs or via
> their cell phones, they aren't going to be staring at the computer screen?
>
> I think this is no different from satellite radio, in the sense that it can
> only be ad-free for a period of time, and then either the subscription fee
> has to go up and up, or ads creep in (as they have on satellite radio).
>
> For that matter, I enjoy very much my HD Radio, and as far as I have
> experienced, ALL of the music multicasts are ad-free. I guess, they figure
> that's a good draw, until a significant audience exists for the digital
> subchannels. I would hardly expect ad-free subchannels for all time.
>
> Bert
>
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