[opendtv] Re: Opinion: Mobile TV's New Free Market Economy
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 17 Mar 2009 07:12:32 -0400
At 7:39 PM -0400 3/15/09, Manfredi, Albert E wrote:
Craig Birkmaier posted:
So, have the advertizers just been out of touch? All of this seems self
evident to me, so it really makes me wonder what all the hand wringing
has been about.
The overall decline in ratings, and the pull-back in TV advertising
by major companies.
I don't even believe that all of this MUST revolve around the new M/H
standard exclusively. Yes, some of these kids want to watch while riding
the bus too, but evidently, a large percentage of viewing would not
involve actual mobility. Just portability. Manufacturers of small
portable DTV receivers can put in a special effort to build robust
regular ATSC receivers, using techniques we have often discussed. And TV
set reviewers could actually spend some time commenting on the
performance of the built-in ATSC receiver. Somehow, the word hasn't
gotten out. Fertile ground for more conspiracy theories.
The problem is that the M/H receiver must be integrated with device
that people actually use. IF broadcasters believe that they can get
consumers to buy dedicated mobile DTV receivers, they are going to be
disappointed. To succeed it will be necessary to get M/H tuners into
mobile phones and the new generation of smartphones and portable
media devices like the iPod Touch.
The telcos do not like FREE...
And the CE companies are going to have a tough time competing with
Apple's end-to-end media infrastructure. The kids expect games,
music, video and connectivity. Free video is just one component of a
successful product.
Regards
Craig
Think of it this way. Apple made wearing white ear buds fashionable.
Can the CE industry make it fashionable to walk around wearing rabbit
ears?
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