[opendtv] One Out of Every Four Sets Sold In 2004 Will Be An HDTV

Niche I say!  NICHE!!

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CUMULATIVE SALES TOP 11.7 MILLION UNITS
One Out of Every Four Sets Sold In 2004 Will Be An HDTV

Arlington, Va., August 25, 2004 - Manufacturer-to-dealer sales of digital
television (DTV) products continued to soar during the first half of 2004,
reaching 2.8 million units and dollar revenues of more than $2.7 billion,
according to figures released today by the Consumer Electronics Association
(CEA).

"DTV sales have now reached a total of 11.7 million units since market
introduction in 1998 and most of those sales have occurred during the past two
years," said Sean Wargo, senior industry analyst for CEA. "With high definition
(HDTV) products constituting the vast majority of total sales, these figures
show how quickly consumers are responding to the continued increase in the
amount of quality HDTV programming, such as the Summer Olympics.  In fact, 1 out
of 4 televisions purchased this year will be an HDTV."

CEA also reported that DTV sales during the first half of 2004 are up 80 percent
compared to 1.5 million units sold in the same time period last year.  CEA
defines DTV products as integrated sets and monitors displaying active vertical
scanning lines of at least 480p and, in the case of integrated sets, receiving
and decoding Advanced Television Systems Committee (ATSC) terrestrial digital
broadcasts.

Data cited in this release is available for purchase through CEA's Market
Activity Reports and Analysis (MARA) program. With more than 500 reports
published annually, the MARA program is recognized as the "authoritative source"
for data on the consumer electronics industry. For a list of available reports
and purchasing information, visit www.eBrain.org/mara or send an e-mail request
to info@xxxxxxxxxxx

 
 
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