[opendtv] Re: Ofcom reports strong growth in UK digital television
- From: "Bob Miller" <robmxa@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 21 Dec 2007 17:16:37 -0500
As usual we differ in our interpretations. I see OTA being adopted by
virtually every home in the UK.
One difference between the US and the UK is that while every home in the UK
will freely buy and use OTA receivers, every home in the US will buy OTA
receivers without realizing it paying for something they neither need, want
or even have awareness of.
In many, very many, UK homes today they have both SKY satellite and MULTIPLE
OTA Freeview receivers.
This will also be true in the US but most homes will have cable or satellite
receivers that they use, OTA 8-VSB receivers that they DON'T use and OTA
COFDM receivers for channels above 51 that they also USE and are aware of.
In my take that makes for a significant difference.
Bob Miller
On Dec 21, 2007 4:22 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
wrote:
> Bob Miller wrote:
>
> > Looks like Freeview is doing pretty well and such as Sky
> > may be stalling.
>
> I see no evidence of that in either the Ofcom report or the Italian
> conference report of 1 December. That was the point.
>
> I've been wondering why, or if, the European TV market is really so
> different from here. I've been thinking that it probably is not -- just
> perhaps shifted in time and in the rate of change. Meaning, in some
> countries, use of OTA is still strong, but is gradually losing ground to
> multichannel services there just like here. That's what the data show.
>
> Over here, we seem to have stabilized, more or less, to an average of 15
> percent of households using OTA exclusively. If that's changing, it is
> so slow and uneven that successive reports on that number show higher or
> lower. The equilibrium point in some European countries is still perhaps
> too far off to guess at.
>
> Bert
>
>
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