The way I read this, even though it's true that DTT in the UK is replacing analog OTA TV very quickly, and showing great increase, it's also true that both DBS and cable are gaining. And that use of DBS and cable is greater than use of DTT today. I hadn't seen that before. Looks like 9.3M UK homes are now exclusively DTT, but 12.5M use DBS (including the free DBS tier) or cable. So I see this as DTT replacing analog TV, peaking at some point around 2011 or 2012, then slowly losing ground to these multichannel services? Bert ------------------------------------------------- http://www.dtg.org.uk/news/news.php?id=2880 Ofcom reports strong growth in UK digital television The number of UK households with digital television on their main set has risen to 21.7 million according to research published by Ofcom. The regulator's Digital Television Progress Report for the third quarter of 2007 (July-September), also shows that multichannel television take-up has risen to 86.1 per cent of households, an increase in take-up of 1.1 percent. The report claims that this growth is driven by digital terrestrial television (Freeview) which saw its second-ever largest quarterly increase, with almost 2.4 million purchases of Freeview equipment during the quarter. The report also shows that many consumers-having already converted their primary television sets to digital-are now upgrading their secondary television sets in increasing numbers. The total number of second television sets converted to digital now stands at nearly 12 million, up by 1.3 million during the quarter and up by 50 percent over the past year. During the quarter a further 200,000 analogue terrestrial homes converted to digital television through Freeview. This meant that the number of homes using Freeview as their only digital platform reached 9.3 million by the end of the quarter. 14 million homes now have a Freeview device connected to at least one television, an increase of around 1.1 million on the previous quarter. Sky increased its customer base by 67,000 during the quarter to over 8.1 million with 335,000 additions year-on-year. When combined with free-to-view satellite homes, total satellite households were over 9.1 million at the end of the quarter. More than 1.4 million Sky subscribers now take the 'Multiroom' service, up by 68,000 during the quarter. This means that 17 per cent of Sky customers now have at least one additional set converted to satellite viewing. Sky's high-definition service added 66,000 subscribers, taking the total number to over 350,000. Almost 2.7 million homes-around 33 per cent of Sky customers-now subscribe to Sky+. The total number of homes with cable television continued to rise with over 3.4 million subscribers at the end of the quarter, up by over a 100,000 homes year on year. Cable penetration reached its highest level in over five years accounting for 13.4 per cent of all TV homes. By the end of the quarter 190,000 Virgin Media subscribers were using V+ its personal video recorder and high-definition services. DTG Staff 20.12.2007 ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.