[opendtv] Ofcom reports strong growth in UK digital television

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 20 Dec 2007 16:42:23 -0500

The way I read this, even though it's true that DTT in the UK is
replacing analog OTA TV very quickly, and showing great increase, it's
also true that both DBS and cable are gaining. And that use of DBS and
cable is greater than use of DTT today.

I hadn't seen that before. Looks like 9.3M UK homes are now exclusively
DTT, but 12.5M use DBS (including the free DBS tier) or cable.

So I see this as DTT replacing analog TV, peaking at some point around
2011 or 2012, then slowly losing ground to these multichannel services?

Bert

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http://www.dtg.org.uk/news/news.php?id=2880

Ofcom reports strong growth in UK digital television

The number of UK households with digital television on their main set
has risen to 21.7 million according to research published by Ofcom.

The regulator's Digital Television Progress Report for the third quarter
of 2007 (July-September), also shows that multichannel television
take-up has risen to 86.1 per cent of households, an increase in take-up
of 1.1 percent.

The report claims that this growth is driven by digital terrestrial
television (Freeview) which saw its second-ever largest quarterly
increase, with almost 2.4 million purchases of Freeview equipment during
the quarter.

The report also shows that many consumers-having already converted their
primary television sets to digital-are now upgrading their secondary
television sets in increasing numbers. The total number of second
television sets converted to digital now stands at nearly 12 million, up
by 1.3 million during the quarter and up by 50 percent over the past
year.

During the quarter a further 200,000 analogue terrestrial homes
converted to digital television through Freeview. This meant that the
number of homes using Freeview as their only digital platform reached
9.3 million by the end of the quarter. 14 million homes now have a
Freeview device connected to at least one television, an increase of
around 1.1 million on the previous quarter.

Sky increased its customer base by 67,000 during the quarter to over 8.1
million with 335,000 additions year-on-year. When combined with
free-to-view satellite homes, total satellite households were over 9.1
million at the end of the quarter. More than 1.4 million Sky subscribers
now take the 'Multiroom' service, up by 68,000 during the quarter. This
means that 17 per cent of Sky customers now have at least one additional
set converted to satellite viewing.

Sky's high-definition service added 66,000 subscribers, taking the total
number to over 350,000. Almost 2.7 million homes-around 33 per cent of
Sky customers-now subscribe to Sky+.

The total number of homes with cable television continued to rise with
over 3.4 million subscribers at the end of the quarter, up by over a
100,000 homes year on year. Cable penetration reached its highest level
in over five years accounting for 13.4 per cent of all TV homes. By the
end of the quarter 190,000 Virgin Media subscribers were using V+ its
personal video recorder and high-definition services.

DTG Staff 20.12.2007
 
 
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