[opendtv] Re: News: Samsung Targets Early Adopters Wth Set Top Boxes

A perfect Dutch Auction of STB coupons.

John

----- Original Message ----- From: "Craig Birkmaier" <craig@xxxxxxxxx>

But Samsung's pricing strategy could have unintended consequences. Since the vouchers are good for only 90 days after issue, some clever consumers may delay applying until box prices come down.

But hold-outs beware: Once the government distributes its initial 24.75 million first-come-first-served vouchers (at a limit of two per household), an additional 12.75 million will be limited to households that rely on analog over-the-air service.




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