[opendtv] News: Rehr Urges Broadcasters To Update Lingo

http://www.broadcastingcable.com/article/CA6435499.html?display=Breaking+News&referral=SUPP&nid=2228

Rehr Urges Broadcasters To Update Lingo
By John Eggerton -- Broadcasting & Cable, 4/23/2007 6:09:00 AM
Free, over-the-air broadcasting is so last century-well, at least, the phrase is. That was the message National Association Broadcasters President/CEO David Rehr delivered at his organization's annual confab in Las Vegas last week.
Speaking at the opening session, Rehr urged broadcasters to rebrand their issues in new terms-ones that don't make them sound like Luddites in a changing digital world. "Words have consequences," he said. "We need to be more astute choosing the words that describe us and our positions on the issues."
Noting that NAB has a "team" of staffers tasked with upgrading their talking points, Rehr offered a few of his own ideas for reframing the debate on key issues for broadcasters.
For denying multicast must-carry, he suggested "stripping" (as in stripping out broadcast channels). For "performance rights," he proposed "free music for free promotion."
Rehr also proposed that IBOC (in-band, on-channel radio) be known henceforth as "HD radio" and that "down conversion" should be called "broadcast discrimination."
And for the pending Sirius/XM merger-a particular sore point for broadcasters-Rehr offered "government bailout/monopoly." Although he didn't offer a substitute for good ol' "free, over-the-air broadcasting," he has called it "wireless before it was cool."
But there's one old-fashioned word that Rehr said will never go out of style: local.
To propose your own upgraded lingo for broadcast issues, please use the Talk Back feature?. 


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