" The umbillical service companies, we have been informed from some broadcasters, actually threaten to pull ads, or drop the channel, or whatever, if broadcasters advertise [sic] their DTT service." Speaking for Fox, are we? Or are you speaking of all broadcasters based on what one broadcast company employee (a well informed one, I might add) has said on this list? Has it happened more than once to that broadcaster? Does that broadcaster have any unusual attributes as pertains to cable? What other items were on the table between that broadcaster and the cable company (Comcast, due for a haircut) when that happened? These questions are important to understand context. It's possible that it has happened to more than one broadcaster, and more than once to one or more broadcasters, and it seems to be consistent with the "cable view of the world." But, I believe you are extrapolating from one data point, unless you have undisclosed connections to broadcast executives. Mobile won't be free? That's premature to say, but I do believe that FREE MOBILE will kill paid mobile in a heartbeat. John Willkie -----Mensaje original----- De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En nombre de Manfredi, Albert E Enviado el: Tuesday, November 13, 2007 9:05 AM Para: opendtv@xxxxxxxxxxxxx Asunto: [opendtv] Re: News: Fox Says Mandated PSAs Would Be Illegal Steve Wilson wrote: > I suppose Fox is just trying to get some compensation. So much for > public service. What I dont get is why the broadcasters arent out > there trying to get new customers given their new-found bandwidth. > They seem to be all over mobile broadcast, but when it comes to > DTV - you just get blank stares and shrugged shoulders. I think, without proof, that Craig's explanation for this is on target. Broadcasters actually prefer for their viewers to be watching all those multicasts over cable or DBS, rather than OTA. The umbillical service companies, we have been informed from some broadcasters, actually threaten to pull ads, or drop the channel, or whatever, if broadcasters advertize their DTT service. And in addition, broadcasters get compensation from these service providers, in the form of some amount of the subscription fee of every subscriber. So, as Craig puts it, they get "paid twice." Which is why multicast must-carry is so important, and also why you don't see any effort at promoting this new medium. There are two differences with mobile, as far as I can determine. One, it won't be free. And two, it's not possible to do over cable, and difficult over DBS, so these distribution companies won't complain. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.