[opendtv] Re: News: FCC's Martin Floats Leased Multicast Must-Carry Proposal

  • From: Tom Barry <trbarry@xxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Thu, 01 Mar 2007 12:59:37 -0500



Craig Birkmaier wrote:
> The unfortunate reality is that most subscribers are not like yourself
> and would rather pay the $5 per month for local stations to avoid the
> hassle of putting up an antenna.

I'm one of those paying maybe an extra $4 / mo. after broadband discount and that's even after putting up a rotor antenna. I kept Cox cable for the more solid and convenient reception. But recently it also has Fox HD which is not even available OTA yet.

But it would be interesting to really break out what subscribers are willing to pay %5-10-15 per month for. Is it really access to local broadcasts or is it access to network content. Assume for the experiment they were priced separately and national network content could legally and conveniently be delivered somehow.

What would people pay per month for the national network content? (say top 5 + PBS).

And if they had access to that, how much more would they pay for the local content?

Obviously there is some value in both. Anybody have a way to put some figures on this?

- Tom


At 1:23 PM -0500 2/28/07, Barry Brown wrote:

On Feb 28, 2007, at 10:56 AM, Manfredi, Albert E wrote:


Not only are second and third sets fed off an antenna quite common, but
folks who use DBS and OTA together are also quite common. The end result
is that actual TV households that make use of OTA are at least double
those that are using OTA exclusively. The number goes from 15 percent to
the high 30 percent range, which is not at all a negligible number.


I've got to throw in my $.02 here. I'm in one of those households that is combining DBS and DT-OTA. I think helping subs to easily and cheaply achieve this combination should be almost SOP for DBS companies, as long as the exclusivity agreements prevent national distribution of network programming. Otherwise, the DBS spectrum is flooded with large time segments of duplicate programming, which will become significantly worse as we progress toward an all digital system. Not an efficient system of program distribution.


Agreed that it is not efficient, however it is the direction that DirecTV and Dish are moving today.

What is at stake is about $50 - 100 million per month in fees that the DBS companies are now collecting (or will be soon) for local broadcasters. Most of the money goes to the broadcasters, but the DBS companies get a small share and interest on the cash flow.

The unfortunate reality is that most subscribers are not like yourself and would rather pay the $5 per month for local stations to avoid the hassle of putting up an antenna.

Regards
Craig


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--
Tom Barry                       trbarry@xxxxxxxxxxx     
Find my resume and video filters at www.trbarry.com


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