[opendtv] Re: News: Consumers Upgrade, but to Smaller TVs

At 6:56 PM -0400 8/16/08, Albert Manfredi wrote:
Possibly, these people who are upgrading now as a result of the PSAs they see, or the big banners at Best Buy, are buying TVs more or less as large as their current analog sets. And that as they notice the much better image quality, they might get the idea that bigger would work really well. 


 It is important to note that the average size (25"-27") and
 sales price (< $300) of TV receivers in the analog world,
 would ultimately impact the sales of new digital ready
 displays (note that I did not say HD ready). We are now
 entering that phase of the transition.
The VAST majority of these new smaller sets of late (past year or two) appear to be fully HDTV. Why not, if the price delta has become insignificant? LCD 19" HDTVs are going for 

This is all about PRICE, not size.
EVERY potential customer can SEE THE DIFFERENCE that size makes when they go to the store to buy a new TV. But many cannot AFFORD the difference. There has been and will continue to be good reasons for smaller TVs. 

1. What the customer can afford.

2. What the application requires.
The fact that all sets can display all formats does not make them HD displays - they are all DTV ready. Only large screens are capable of delivering the HD viewing experience. 

Regards
Craig


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