[opendtv] Re: News: Consumers Upgrade, but to Smaller TVs
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 16 Aug 2008 12:26:10 -0400
Craig Birkmaier wrote:
> It is important to note that the average size (25"-27") and sales price
> (< $300) of TV receivers in the analog world, would ultimately impact
> the sales of new digital ready displays (note that I did not say HD
> ready). We are now entering that phase of the transition.
I always thought HD Ready meant the TV could accept an HD signal, not
that it displayed it in any minimum resolution. But by that token I'd
expect almost all new TV's to be at least HD Ready.
Meanwhile the cost of 720p LCD flat panels has come down enough that I'd
also expect even your average 25"-27" TV to be at least that resolution.
720p resolution may not be needed for viewing at whatever average
distance by the average consumer but it does make it look a lot better
when standing close to evaluate a new TV.
- Tom
No surprise here, but the tome of the headline suggests that something
unusual is happening.
We are now moving into the mainstream upgrade phase of the transition to
"Digital TVs." The end of NTSC broadcasts next year may be a factor in
the shift to sales of smaller screen sizes, but there are many things in
play here.
First, the sales of big screen TVs (i.e. > 40") was largely driven by
early adopters and those in upper income brackets who could afford to
spend in excess of $1,000 for a new TV. It should have been (was?)
expected that as lower income consumers began to upgrade the average
sale price and screen size would come down.
Second, many of the early adopters are now buying 2nd and 3rd flat
screen TVs for other locations in the home.
It is important to note that the average size (25"-27") and sales price
(< $300) of TV receivers in the analog world, would ultimately impact
the sales of new digital ready displays (note that I did not say HD
ready). We are now entering that phase of the transition.
Regards
Craig
http://www.nytimes.com/2008/08/16/technology/16tv.html?_r=1&th&emc=th&oref=slogin
Consumers Upgrade, but to Smaller TVs
By ERIC A. TAUB
Published: August 15, 2008
Americans are not just switching to smaller cars. They are also buying
smaller TVs.
Related
Sales of 19-, 22- and 32-inch televisions were responsible for much of a
notable 52 percent year-over-year increase in L.C.D. TV shipments to
retailers in the second quarter, according to data released Friday by
DisplaySearch, a research firm. Shipments of all types of televisions
grew 28 percent from last year.
With the switch to digital broadcasting next year, consumers have
upgraded aging TVs, but have done so by buying smaller, more affordable
models.
"We had expected a shift to moderate screen sizes, but we did not expect
overall volumes to increase that much," said Paul Gagnon, an analyst at
DisplaySearch.
Samsung remained the leading TV manufacturer. Its share of the
flat-panel TV market rose to 18.9 percent, from 14 percent in the first
quarter.
Shipments of L.C.D. TVs rose 52 percent. Samsung's market share in that
segment grew to 18.3 percent, from 13.5 percent. Samsung's flat-panel
shipments rose 147 percent from last year.
Sony retained second place in flat-panel TV shipments, with a market
share of 10.4 percent, and in shipments of L.C.D. displays, with market
share of 11.7 percent. Sony's shipments rose 185 percent year over year.
Facing increased competition, Vizio fell behind in the L.C.D. market,
but moved to second among plasma manufacturers from fourth in the
previous quarter, largely as a result of a new 32-inch plasma model.
Among plasma manufacturers, Panasonic retained its No. 1 position,
although its share of the market decreased to 31.2 percent, from 35
percent in the first quarter.
Panasonic benefited from a new 46-inch plasma that can more directly
compete with similar L.C.D. TVs. For all plasma manufacturers, sales of
50-inch models were flat compared with the first quarter.
Even the sale of traditional picture tube sets held up better than
expected. While picture tube TVs accounted for only 9 percent of all TV
shipments in the second quarter, "we had expected it to drop to 6
percent," Mr. Gagnon said.
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Tom Barry trbarry@xxxxxxxxxxx
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