[opendtv] Re: NEWS: Local TV for Devices on the Move
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 15 Feb 2010 16:26:32 -0600
Clueless readers will think that ATSC M/H is two-way:
"The Mobile DTV standard also allows for two-way communication. When viewing an
ad, a viewer may push a button to see more information or have it sent by
e-mail. The system can also be used for voting, polling and audience
measurement.
"Mobile TV devices with GPS function could also feed location-specific ads so
that, for example, an ad for a restaurant would appear only to someone nearby."
The truth is, this only works if the device receiving the signal is a smart
phone or a laptop/notebook with an Internet connection. Funny how this sort of
obfuscation has bedeviled all DTV rollouts from day 1.
Also, in a rational economy, one would indeed expect services like MediaFLO to
be threatened by ATSC M/H. Past history in the US, instead, would suggest that
you won't find any receiving devices on any store shelves, they will never be
advertized, and only some store clerks will know that there are a couple of
receivers stashed away in storeroom in back somewhere. And stores will always
run out, because they will be allotted only a couple of samples per month.
Bert
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