[opendtv] Re: Multicast must-carry

Craig Birkmaier wrote:

> Even if he COULD get two or more of the commissioners to agree to
> an order that would authorize multicast must carry, that order
> would be reversed by the courts in a heartbeat.

In a parallel universe, where cable systems merely carry what content
ownders pay them to carry, and where content owners get all the ad
revenues, there would be no issue at all.

The entire OTA DTV multiplex, over digital cable, would cost the
broadcaster half as much for cable carriage as the single analog channel
costs for carriage (assuming 256-QAM). The OTA broadcaster would
therefore have a big incentive to quit the analog cable carriage.

Same goes for this broadcaster's OTA plant. He can transmit the entire
multiplex using less power than the single analog channel. Great
incentive to quit broadcasting the single analog channel.

Quality tradeoffs are made as such tradeoffs should always be made. If
you start losing customers because your multiplexes are too crowded and
therefore degraded, better reduce the number of streams, save some money
doing so, and improve the quality of the remaining streams. And get more
customers now that your quality is better.

That's the way things should be.

Bert
 
 
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