[opendtv] Re: Live TV Is for Old People: Time Shifting and Online Make Their Move

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 30 Aug 2010 15:18:14 -0500

I think there are considerations that the stats are ignoring. This may be 
obvious to some, but I know that these stats are often interpreted as a threat 
to TV entertainment. Possibly even by advertizers.

For one, it is not a stretch to expect retired people would watch more live TV 
on average than either kids going to school or working stiffs. Possibly, those 
18-24 year olds will also be watching more live TV when they reach retirement 
than do now while chasing after girls or practicing their favorite sport.

For another, we watch a lot more video now than in the old days. It's almost 
impossible not to. Online training courses, online research, online news, 
personal e-mails, online advertizing, etc., are all opportunites for consuming 
non-live-TV video that didn't exist 30 years ago. So of course online viewing 
has become a factor. But the categories of video listed above, at least, should 
not impact TV viewing appreciably. They may have a bigger impact on public 
library attendance or reading the newspaper, though.

I guess I'm saying that at least some of that non-TV related video material is 
taking the place of other activities than TV entertainment.

Bert
 
 
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