[opendtv] Last Call For Converter Box Coupons

Looks like about 30.5 percent of TV households have redeemed coupons.
Does not mean that 30.5 percent of households are exclusively OTA, but
it's still a significant number that at least retain that as an option.

Overall, it looks like the coupon program was not a flop, as some had
predicted.

Bert

----------------------------------
http://www.tvtechnology.com/article/84668

Last Call For Converter Box Coupons
07.30.2009.

The federal government's digital-to-analog converter subsidy program is
reaching its sunset. This Friday--July 31--is the last day to apply for
the $40 coupons to be used towards the purchase of certified DTV
converter set-top boxes.

The program, administered by the National Telecommunications and
Information Administration, has shelled out more than $1.5 billion for
coupons so far.

As of July 22, 34.4 million households were approved for a maximum of
two coupons each, and more than 63 million had been mailed. Of those, 25
million expired and 33.6 million had been redeemed. Another 4.4 million
coupons remained active--far more than the most recent estimate of
households with no TV reception whatsoever. Nielsen estimated that as of
mid-July around 1.5 million homes remained TV-free after the June 12
transition to all-digital broadcasting.
 
 
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:

- Using the UNSUBSCRIBE command in your user configuration settings at 
FreeLists.org 

- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word 
unsubscribe in the subject line.

Other related posts: