[opendtv] LG launches 6th gen ATSC digital TV broadcast receiver chipset

It's not clear from this what the differences are between LG's 5th and
6th gen designs. Improved symbol sync and equalization are mentioned,
without specifics. The words say the right things, anyway.

Nothing on the CRC site yet.

As long as performance keeps increasing as cost decreases, everything is
good. (Another example of past FUD being proven incorrect.)

Bert

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http://www.digitaltvdesignline.com/products/showArticle.jhtml?articleID=
199100930

April 19, 2007

LG launches 6th gen ATSC digital TV broadcast receiver chipset

Higher-performance, lower-cost solution helps drive DTV Transition

LAS VEGAS, NV -- In anticipation of the 2008 launch of its
digital-to-analog converter box to support the completion of the digital
television (DTV) transition in the United States, LG Electronics Inc. is
launching its sixth-generation reception circuitry in a wide range of
DTV products hitting the market this year.

Building on the proven success of LG's fifth-generation chipset, which
set the standard for over-the-air DTV reception, the sixth-generation
ATSC digital broadcast receiver chipset is being incorporated into LG's
broad 2007 line of flat-screen HDTVs and digital TV receivers.

At the National Association of Broadcasters Convention here this week,
Dr. Choon Lee, vice president and head of the LG Electronics Digital TV
Research Lab, explained that the chipset employs an exclusive algorithm
that enhances reception and eliminates multipath interference common in
urban areas.

"Our newest digital television receiver chipset has been designed to
deliver the best reception in the industry and will play a key role in
enabling the successful completion of the transition to all digital
broadcasting in the U.S.," Dr. Lee said. "This sixth-generation chipset
once again proves LG's leadership in the digital TV business by setting
a higher standard in digital broadcast receiver chipset."

The sixth-generation chipset has even more improvement in
synchronization and equalization than fifth-generation technology that
has been in widespread use for the past two years. This further improves
reception and, in a practical sense, enables easier antenna positioning
for consumers. Dr. Lee added that manufacturing costs for
sixth-generation chipset have also been reduced thanks to a highly
integrated design using 90 nanometer technology.

The DTV circuitry can decode both vestigial sideband (VSB), the North
American standard for terrestrial digital over-air broadcasts, and
quadrature amplitude modulation (QAM), the North American standard for
digital cable broadcasts.

This newest chipset is designed for use in high-definition and
standard-definition digital TVs, set-top boxes and computer digital TV
tuner cards. It is being integrated into DTV products sold in the United
States, Korea and Canada, which all use the ATSC DTV Standard. LG also
plans to supply the chipset to DTV makers around the world.

Digital-to-analog converter boxes planned for introduction next year
(for analog TVs to continue to receive free, over-the-air broadcasts
after Feb. 17, 2009, when all U.S. broadcasting is digital) also will
benefit from the low-cost, high-performance chipset.

LG Electronics, Inc. is a global leader and technology innovator in
consumer electronics, home appliances and mobile communications,
employing more than 82,000 people working in over 110 operations
including 81 subsidiaries around the world. Comprising four business
units " Mobile Communications, Digital Appliance, Digital Display and
Digital Media with 2006 global consolidated revenues of $48.5 billion "
LG Electronics is the world's largest producer of CDMA handsets, air
conditioners, optical storage products, DVD players and home theater
systems. Please visit www.lge.com.

LG Electronics USA, Inc. is the North American subsidiary of LG
Electronics, Inc., a $48.5-billion global force in consumer electronics,
home appliances and mobile communications. In the United States, LG
Electronics sells a wide range of digital display and digital media
products, digital appliances and mobile phones under LG's "Life's Good"
marketing theme. LG's U.S. R&D subsidiary Zenith Electronics, is a
long-time leader in consumer electronics and a pioneer in digital HDTV,
developer of the "VSB" digital transmission system at the heart of the
ATSC DTV Standard. Zenith merged with LG Electronics in 1999. For
additional information, please visit www.zenith.com and www.LGusa.com.

All material on this site Copyright 2006 CMP Media LLC. All rights
reserved
 
 
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