[opendtv] Re: Invention: The TV-advert enforcer

In our house we use the mute key at nearly every commercial break, so we 
can have some form of discussion without the rah-rah noise of TV, 
however brief. Works quite well. Commercials without sound are almost 
harmless with their main attention attractor silenced.
bp

Kon Wilms wrote:

>Good move. Will they send out open invitations to bittorrent piracy
>groups when they put out press releases for this 'feature'?
>
>I also find it interesting that this is getting patented.. NDS showed
>this feature almost 8 years ago at NAB as an XTV feature demo. At least
>the ads were minimized to PIP (after you had watched them fullscreen 'n'
>times). New idea my foot.
>
>Advertisers need to learn that people won't tolerate going back to this.
>Look at banner ads and popups...
>
>Cheers
>Kon
>
>  
>
>>If a new idea from Philips catches on, the company may not be very
>>    
>>
>popular 
>  
>
>>with TV viewers. The company's labs in Eindhoven, The Netherlands, has
>>    
>>
>been 
>  
>
>>cooking up a way to stop people changing channels to avoid adverts or
>>    
>>
>fast 
>  
>
>>forwarding through ads they have recorded along with their target
>>    
>>
>programme.
>
> 
> 
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