[opendtv] If you can't beat them...
- From: Dermot Nolan <dermot@xxxxxxxxxxxxxxxxxxxxxxxxx>
- To: "opendtv [opendtv]" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 9 Feb 2007 19:36:35 +0100 (CET)
Sky reveals digital terrestrial pay-TV strategy BSkyB is to offer pay-TV channels on Britain's fast-growing digital terrestrial television (DTT) platform. Subject to approval from media regulator Ofcom, Sky said it would replace its three free-to-view channels, Sky Three, Sky News and Sky Sports News, with pay-TV entertainment, sport and movie channels. The sports channel will include live Barclays Premiership coverage. Sky said four 24-hour channels could fill the vacated capacity this summer by using the latest MPEG-4 video compression technology. Mike Darcey, Sky's chief operating officer, said the move would bring "some of Sky's most popular content to digital terrestrial viewers. This will give families more choice and increase the availability of leading content and channel brands". The new channels will not be available on existing Freeview receivers. To access Sky's pay channels viewers will need to buy a new MPEG-4 set-top box with a conditional access system. Sky said once the service had launched manufacturers would be able to produce compatible set-top boxes and other DTT receivers. Sky said Ofcom would need to approve changes to licences held by Sky and DTT multiplex operator National Grid Wireless, which carries Sky's channels. Last April Ofcom removed restrictions preventing the three commercial multiplex licences owned by the BBC and National Grid Wireless from broadcasting pay-TV channels, saying the right balance between pay and free-to-air channels on DTT was "better left to the market". This week Top Up TV, which already provides a pay-TV service on DTT, said it would offer the Setanta Sports channel from March 1. Setanta has rights to 46 live FA Premier League games from August. Lovelace Consulting | 09.02.2007
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