[opendtv] Re: How important are new Codecs wrt OTA Broadcasting?

Just to say it one more time. It has been more than three years since 
the technology that we tested in the LG prototype was first shown to the 
public and yet there is no product with that technology yet on the market.

Bob Miller

Tom Barry wrote:

>Bob Miller wrote:
> > It is going to be interesting to watch S. Korea go through the process
> > once again. This time broadcasters and manufacturers may tell their
> > government where to shove it as to 8-VSB. They are the ones losing in
> > world markets because of this 8-VSB fetish of LG's. After all it is in
> > the home market where manufacturers hone their marketing skills with
> > each new product. They don't have one with 8-VSB. Even LG must be
> > counting their coin in dismay over 8-VSB. There is no bonanza there.
>
>It would be most interesting to see S. Korean (or USA) broadcasters tell 
>LG to either put up or shut up.  That is, for the next evaluation of 
>modulation standards accept only a currently on-the-market off-the-shelf 
>STB for evaluation.  No magic prototypes accepted.  LG can either put 
>one on the market or admit they can't.
>
>Does anyone think they have not yet had sufficient time to prepare?  ;-)
>
>- Tom
>
>
>  
>
>>Craig Birkmaier wrote:
>>
>>
>>    
>>
>>>It is not too late to save OTA broadcasting, however, it is the 
>>>business model, not the technology that is the big hurdle.
>>>
>>>      
>>>
>>       The business model includes the technology. It relies on it. The 
>>current technology in the US kills the business model. First it limits 
>>it to fixed reception. That alone kills a significant number of business 
>>models and limits all others. Next it does not work reliably enough for 
>>many business models.
>>
>>Limited to fixed reception any OTA business model has to consider that 
>>it will have lots of competition that is able to change there modulation 
>>and codecs at will and who have vastly more bandwidth to use in the 
>>first place on top of OTA's being reception challenged. Second any such 
>>business model has to consider that new competition in the OTA market 
>>will be also free to use any modulation and codec and will not be 
>>reception challenged mobile or fixed and that a lot of bandwidth will be 
>>coming on the market for just such purposes.
>>
>>The only business model that works under these circumstances is the 
>>current one. Maintain your control of Congress as to must carry and 
>>obtain multicast must carry. Make consumers pay for your programming 
>>over cable and take a piece of the action. Maintain OTA broadcasting 
>>only in so far as it is necessary to maintain must carry. So far 8-VSB 
>>works for those purposes. It stops working for those purposes when the 
>>transition actually happens and many consumers who actually depend on 
>>OTA find out the reality. Then all hell breaks loose IMO.
>>
>>It also stops working when cable takes multicast must carry to the 
>>Supreme Court.
>>
>>Technology is the big hurdle but one that is easy to hurdle once must 
>>carry goes away. Without must carry 8-VSB doesn't exist for an RF minute.
>>
>>It is going to be interesting to watch S. Korea go through the process 
>>once again. This time broadcasters and manufacturers may tell their 
>>government where to shove it as to 8-VSB. They are the ones losing in 
>>world markets because of this 8-VSB fetish of LG's. After all it is in 
>>the home market where manufacturers hone their marketing skills with 
>>each new product. They don't have one with 8-VSB. Even LG must be 
>>counting their coin in dismay over 8-VSB. There is no bonanza there.
>>
>>Bob Miller
>>

 
 
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