[opendtv] Hi-def is set for strong growth to 2011-IMS

http://www.dtg.org.uk/news/news.php?id=2516

Hi-def is set for strong growth to 2011-IMS

Satellite is forecast to be the dominant high-definition TV platform in
Europe over the next four years, while in the US digital cable will
dominate the pay-HDTV market. That's the conclusion of IMS Research's
recently published report, The Future of High-Definition TV-2007
Edition.

IMS said the worldwide market for HDTV would grow strongly over the next
four years to nearly 148m households. Of those, nearly 41% would receive
HDTV programming via satellite.

"In Western Europe in particular, the slow advancement of digital cable
in recent years has helped position satellite as the most common method
of receiving pay-HDTV," said IMS. "Recent consolidation of the cable TV
markets in several countries is expected to aid European cable HDTV
growth over the long term.

"This is in direct contrast to the cable-centric US market, where the
advancement of digital cable and heavy promotion of triple-play and
advanced services are expected to keep cable dominant in the US HDTV
market through 2011."

Paul Erickson, market analyst at IMS Research, added: "Europe is
expected to surpass the Asia Pacific region by the end of 2011 to become
the second-largest HDTV market in the world behind the Americas.

"Much of this growth will be fueled by reduced MPEG-4 AVC set-top box
costs for both operators and consumers, higher availability of local HD
content, more competitive pricing for HD services, the growing
popularity of flat-screen TVs, and sports-driven demand for HDTV."

Lovelace Consulting 25.06.2007
 
 
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