[opendtv] Re: Hearings :Cost of Converter Boxes

Craig Birkmaier wrote:

> So you agree. What you need is a product that
> people actually want to buy. IF you can provide
> this, the plumbing underneath is largely
> irrelevant.
>
> Dare I say iPOD and AAC in the same sentence?
> How in the world could Apple hope to succeed,
> when the masses were traveling down the MP3
> highway?

I simply find the comparison pointless. The iPod
is a fad that will only keep the public interest
for a short time. Poprietary is fine for such a
fad. In fact, newer iPods will no doubt obsolete
older iPods as soon as Apple thinks the time is
right.

TV is a mature service that has stood the test
of time. Forcing the public to a fad model is
totally unwarranted, and the FCC was perfectly
correct in not buying into that argument. That
is, the FCC was absolutely correct in not
accepting the notion that only the Physical
through Transport layers needed to be specified
for FOTA DTT.

For subscription DTT, sure. For FOTA, absolutely
not. It's like trying to sell the DOT on the
idea that every road should be a toll road, and
it's okay for the toll keeper to specify the
(non-standard) vehicle type permitted on the
road. That model *can* work. But if the DOT
balks at this, I say thank goodness.

> This is true. But the reality is that the U.S.
> chose to stay with the big stick model,
> sacrificing spectral efficiency.

But this is not necessarily true.

First of all, no telling what the DTT planst will
look like, long term. The addition of gap fillers
might well happen, if they're found to work
reliably with the receivers out in the field.

And once again, the big stick model is the correct
model for wide area coverage, *even if*
supplemented by small sticks. The Eiffel Tower TV
antennas are over 1000' up, in case you didn't
know. That's pretty tall, I'd say. Low power, yes,
but pretty big anyway.

Spectral efficiency *does not* necessarily mean
you need to reuse the same frequency band over and
over, in a small area, for different content
streams. Sometimes, for wide area coverage,
spectral efficiency is achieved by only using one
frequency allocation over a very large area. That's
like TV networks, and big sticks make a whole lot
of sense.

> in areas with dense populations this ALSO involves
> the allocation of channels for sub-market services
> that can handle the local needs of each sub-market.

No problem at all. That's what low power TV and radio
is supposed to be. This does not mean all
transmitters need to be low power.

> 2. The infrastructure must be flexible with respect
> to the services that can be delivered on an
> instantaneous basis, providing efficient use of
> allocated spectral bandwidth for a constellation of
> services that will adapt dynamically to real market
> requirements.

And those services that fit this model can be
designed to find empty frequency bands and use them,
then get off as soon as they're done. This does not
mean that TV, or GPS, or other fixed services, have
to go this route.

> 3. The correct answer will change over time as
> technology evolves.

The correct answer is to apply the right technology
to the right application. Not to force-fit the latest
gee whiz technology into applications that are
inappropriate for it.

> Who said anything about NATIONWIDE DTT networks?
> If that's all we want, then Satellites are a far
> better way to reach the entire nation.

I said nationwide or market wide. The correct answer
is a continuum of possibilities. Satellites can
certainly be seen as the ultimate big stick. But
satellites don't necessarily provide ease of
reception or market-only coverage, so they are *not*
the right answer all the time either. Besides which,
it's not as easy to deploy satellites as it is
terretarial transmitters, so the satellite model will
force you into an umbillical model, which terrestrial
plants won't do. So it all depends on the
application.

Bert
 
 
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