[opendtv] Re: Google is now out of the radio ad business

At 10:21 AM -0800 2/13/09, John Willkie wrote:

<http://www.nytimes.com/2009/02/13/technology/companies/13google.html?th&emc=th>http://www.nytimes.com/2009/02/13/technology/companies/13google.html?th&emc=th
Remember when Craig was touting this "advance" and I was openly skeptical? Remember when Craig was pumped up about Clear Channel committing 25% of their ad inventory?
I regularly listen to one Clear Channel station. In three years, I've never heard of a single ad that didn't come through Clear Channel talent or staff (Dr. Laura seems to creep into different dayparts) or wasn't local in nature.
I guess we don't need to worry much about their purported forays into TV and cable ads ? 

John Willkie
Could have something to do with the radio advertising business tanking nearly as much as display advertising in newspapers...
Half the spots on our local radio stations these days are PSAs, an even higher percentage during off peak hours. And it's not just because the auto segment has dried up.
I believe there is a larger phenomenon at work here. Ads help make the public aware of a product, but they don;t convey much information about products. Search engines make us aware of products, but even more important, they hook us up with detailed product information from the manufacturer and/or retailer, AND end user feedback about the products.
Same is true for broadcast TV and cable The shift to Internet streaming and download enables an entirely new level of functionality - the ability to click though on an ad on the same screen...
I don;t think the auto industry is ever going to return to the traditional advertising vehicles they have been using. People are growing tired of all the screaming and misinformation, and more comfortable with keeping a vehicle for 6-10 years... 

Regards
Craig


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